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Client work

Work that had to show up in the business.

Websites, search, conversion and operations for restaurants, retailers, nonprofits, publishers and service businesses. Each page covers the problem, what we did and what changed. Where a client has confirmed figures, we publish them with their date and source.

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Selected work

What changed, and by how much.

Each study documents the problem, the work, the result, and the source behind the figure.

01 of 03Local & professional services

Highlights and Shadows

Wedding and portrait photography, two person team. Bay Area.

Outcome

A booked calendar

in the first 90 days after launch

By day 90, the founders described the booking calendar as full.

  • 20Google reviewsFirst six weeks after launch
  • 12 to 18Wedding bookings a yearApprox.About six more a year. The founders' approximate yearly totals.
  • $0Paid advertisingAt any point in the engagement

Source Reported by the client on 14 Aug 2026. Approximate, not independently audited.

Problem
A new business with no website, no Business Profile, no reviews and no content
Work
A five-page site built in ten days, a Google Business Profile and local listings, eight booking-intent guides, and a review request after every session.

02 of 03Nonprofits & community

NorCal Shiba Rescue

All-volunteer 501(c)(3) breed rescue. Northern California.

Adoption applications a weekApprox.

Weekly application inquiries, as reported by the client.

Before6

Over one year

After15+

  • $6,000 to $7,500Monthly donationsApprox.After twelve months, up from about $2,500 to $3,000
  • $10,000Google Ad Grant creditA month, from approval

Source Reported by the client on 14 Aug 2026. Approximate, not independently audited.

Problem
Adopters found breeders first, and the rescue relied on word of mouth
Work
Every adoptable dog got its own indexable page, eighteen articles answered what breed searchers ask, the Google Ad Grant was set up and kept compliant, and the donation page was rebuilt for mobile.

03 of 03Media

San Francisco Times

Independent digital newsroom. San Francisco.

Monthly audienceApprox.

As recorded in SEOD's engagement record.

Before2,000

After52,000+

Over six months. Both bars are drawn to the same scale.

  • 800 to 9,500Email subscribersBy the end of the engagement
  • 12+ hoursEditor time recoveredA week, ongoing

Source From SEOD's engagement record, attested by Eric Lee on 8 Sep 2026. Approximate, not independently audited.

Problem
Strong journalism that search did not send an audience to
Work
A faster custom build and technical SEO fixes, twice-monthly search reports for the editors, two evergreen guides a month, and a double opt-in newsletter.

More work

Across restaurants, retail, nonprofits and local services.

A case study includes results the client confirmed. A project overview covers the scope and the approach, usually because the client details are confidential.

1.7%3.9%Click-through rate · Four months

Case studyRetail & e-commerce

In Sheer Elegance

A boutique rebuilt around trust. Click-through rose from about 1.7% to 3.9%.

0.9%2.1%E-commerce conversion · Four months

Case studyRetail & e-commerce

SF Floral

One confusing site split into two funnels. Conversion rose from about 0.9% to 2.1%.

ScopeMulti-unit operationsSOPsTrainingCost control

Project overviewRestaurants & food

BCD Tofu House

Getting every location to run to the same standard: labor, food cost, food safety and training.

ScopeWebsiteLocal searchBooking path

Project overviewLocal & professional services

Dolly Eye Boutique

A clearer site and booking path for customers researching permanent makeup.

ScopeMulti-unit operationsAuditsSOPsTraining

Project overviewRestaurants & food

Gen Korean BBQ

Consistent execution across a large multi-location restaurant: labor, food cost, staffing and service.

ScopeDevelopment strategyDonor dataCommunications

Project overviewNonprofits & community

Hope Horizon East Palo Alto

A more systematic development operation for a youth nonprofit: pipelines, outreach and communications.

ScopeWebsite structureSearchInquiry path

Project overviewLocal & professional services

IVY'D College Prep

A website built around the long decision families make about admissions support.

ScopeE-commerceCustomer acquisitionFulfillment

Project overviewRetail & e-commerce

Julibiant Kids

Connecting the storefront, customer acquisition and fulfillment for an Amazon-based brand.

ScopeB2B e-commerceAcquisitionWorkflows

Project overviewRetail & e-commerce

Legion Gears

Getting digital sales, fulfillment and internal workflows to work as one for a B2B brand.

ScopeWebsiteContent structureVisitor pathways

Project overviewNonprofits & community

LGCC

A church website rebuilt around the very different people it serves.

ScopeLocal SEOBusiness ProfileService pagesConversion

Project overviewLocal & professional services

Mike Diamond's Plumbing Services

Local search and service pages for a home services company in a crowded market.

ScopeWarehouse workflowsInventoryFood safetyCost control

Project overviewRestaurants & food

Obaba Fresh

Structure for a seafood and meat distributor: warehouse workflows, inventory, purchasing and food safety.

ScopeSOPsStore auditsFood safetyTraining

Project overviewRestaurants & food

Sake2Me Sushi

Clearer expectations and accountability across locations, from food safety to daily execution.

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