ONLY ONCE
Event photography, cultural traditions, and a clear path from inspiration to planning a celebration.
Visit the websiteClient work
THE WORK.
THE DIFFERENCE.
Work that had to show up in the business.
Websites, search, conversion and operations for restaurants, retailers, nonprofits, publishers and service businesses. Each page covers the problem, what we did and what changed. Where a client has confirmed figures, we publish them with their date and source.
Explore the visual showcase Different businesses. Their own identity.All our work
BUILT TO
FEEL LIKE YOU.
From celebrations to community programs and fresh food. Each website gives people a clear way in.
HOPE HORIZON
Students and their stories lead. Families, volunteers, and supporters can each find their next step.
Visit the website
DOMO CAFE HAWAII
Fresh food takes center stage, with direct paths to the menu, online orders, catering, and both locations.
Visit the websiteSelected work
What changed, and by how much.
Each study documents the problem, the work, the result, and the source behind the figure.
01 of 03Local & professional services
Highlights and Shadows
Wedding and portrait photography, two person team. Bay Area.
Outcome
A booked calendar
in the first 90 days after launch
By day 90, the founders described the booking calendar as full.
- 20Google reviewsFirst six weeks after launch
- 12 to 18Wedding bookings a yearApprox.About six more a year. The founders' approximate yearly totals.
- $0Paid advertisingAt any point in the engagement
Source Reported by the client on 14 Aug 2026. Approximate, not independently audited.
- Problem
- A new business with no website, no Business Profile, no reviews and no content
- Work
- A five-page site built in ten days, a Google Business Profile and local listings, eight booking-intent guides, and a review request after every session.
02 of 03Nonprofits & community
NorCal Shiba Rescue
All-volunteer 501(c)(3) breed rescue. Northern California.
Adoption applications a weekApprox.
Weekly application inquiries, as reported by the client.
Before6
Over one year
After15+
- $6,000 to $7,500Monthly donationsApprox.After twelve months, up from about $2,500 to $3,000
- $10,000Google Ad Grant creditA month, from approval
Source Reported by the client on 14 Aug 2026. Approximate, not independently audited.
- Problem
- Adopters found breeders first, and the rescue relied on word of mouth
- Work
- Every adoptable dog got its own indexable page, eighteen articles answered what breed searchers ask, the Google Ad Grant was set up and kept compliant, and the donation page was rebuilt for mobile.
03 of 03Retail & e-commerce
SF Floral
Floral distributor, consumer and wholesale. Bay Area.
E-commerce conversion rateApprox.
The consumer (B2C) site, as reported by the client.
- Down 30%Ad spendRelative reduction, over four months
- $47,000Aging stock sold through retargetingOver four months
- Eight weeksFirst wholesale dealAfter the campaign launched
Source Reported by the client on 14 Aug 2026. Approximate, not independently audited.
- Problem
- One website selling to consumers and wholesale buyers, and serving neither well
- Work
- Consumers and wholesale buyers now arrive through separate paths with their own navigation, pricing and contact forms. More than 80 product pages were rebuilt, and a wholesale pipeline was launched.
More work
Across restaurants, retail, nonprofits and local services.
A case study includes results the client confirmed. A project overview covers the scope and the approach, usually because the client details are confidential.
Case studyRetail & e-commerce
In Sheer Elegance
A boutique rebuilt around trust. Click-through rose from about 1.7% to 3.9%.
Project overviewRestaurants & food
BCD Tofu House
Getting every location to run to the same standard: labor, food cost, food safety and training.
Project overviewLocal & professional services
Dolly Eye Boutique
A clearer site and booking path for customers researching permanent makeup.
Project overviewRestaurants & food
Gen Korean BBQ
Consistent execution across a large multi-location restaurant: labor, food cost, staffing and service.
Project overviewNonprofits & community
Hope Horizon East Palo Alto
A more systematic development operation for a youth nonprofit: pipelines, outreach and communications.
Project overviewLocal & professional services
IVY'D College Prep
A website built around the long decision families make about admissions support.
Project overviewRetail & e-commerce
Julibiant Kids
Connecting the storefront, customer acquisition and fulfillment for an Amazon-based brand.
Project overviewRetail & e-commerce
Legion Gears
Getting digital sales, fulfillment and internal workflows to work as one for a B2B brand.
Project overviewNonprofits & community
LGCC
A church website rebuilt around the very different people it serves.
Project overviewLocal & professional services
Mike Diamond's Plumbing Services
Local search and service pages for a home services company in a crowded market.
Project overviewRestaurants & food
Obaba Fresh
Structure for a seafood and meat distributor: warehouse workflows, inventory, purchasing and food safety.
Project overviewRestaurants & food
Sake2Me Sushi
Clearer expectations and accountability across locations, from food safety to daily execution.
Project overviewMedia
San Francisco Times
SF Times: search and newsletter work, 2022 to 2023. Scope described by SEOD's founder.
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Find your own starting point.
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