ONLY ONCE
Event photography, cultural traditions, and a clear path from inspiration to planning a celebration.
Visit the websiteClient work
THE WORK.
THE DIFFERENCE.
Work that had to show up in the business.
Websites, search, conversion and operations for restaurants, retailers, nonprofits, publishers and service businesses. Each page covers the problem, what we did and what changed. Where a client has confirmed figures, we publish them with their date and source.
Explore the visual showcase Different businesses. Their own identity.All our work
BUILT TO
FEEL LIKE YOU.
From celebrations to community programs and fresh food. Each website gives people a clear way in.
HOPE HORIZON
Students and their stories lead. Families, volunteers, and supporters can each find their next step.
Visit the website
DOMO CAFE HAWAII
Fresh food takes center stage, with direct paths to the menu, online orders, catering, and both locations.
Visit the websiteSelected work
What changed, and by how much.
Each study documents the problem, the work, the result, and the source behind the figure.
01 of 03Local & professional services
Highlights and Shadows
Wedding and portrait photography, two person team. Bay Area.
Outcome
A booked calendar
in the first 90 days after launch
By day 90, the founders described the booking calendar as full.
- 20Google reviewsFirst six weeks after launch
- 12 to 18Wedding bookings a yearApprox.About six more a year. The founders' approximate yearly totals.
- $0Paid advertisingAt any point in the engagement
Source Reported by the client on 14 Aug 2026. Approximate, not independently audited.
- Problem
- A new business with no website, no Business Profile, no reviews and no content
- Work
- A five-page site built in ten days, a Google Business Profile and local listings, eight booking-intent guides, and a review request after every session.
02 of 03Nonprofits & community
NorCal Shiba Rescue
All-volunteer 501(c)(3) breed rescue. Northern California.
Adoption applications a weekApprox.
Weekly application inquiries, as reported by the client.
Before6
Over one year
After15+
- $6,000 to $7,500Monthly donationsApprox.After twelve months, up from about $2,500 to $3,000
- $10,000Google Ad Grant creditA month, from approval
Source Reported by the client on 14 Aug 2026. Approximate, not independently audited.
- Problem
- Adopters found breeders first, and the rescue relied on word of mouth
- Work
- Every adoptable dog got its own indexable page, eighteen articles answered what breed searchers ask, the Google Ad Grant was set up and kept compliant, and the donation page was rebuilt for mobile.
03 of 03Media
San Francisco Times
Independent digital newsroom. San Francisco.
Monthly audienceApprox.
As recorded in SEOD's engagement record.
- 800 to 9,500Email subscribersBy the end of the engagement
- 12+ hoursEditor time recoveredA week, ongoing
Source From SEOD's engagement record, attested by Eric Lee on 8 Sep 2026. Approximate, not independently audited.
- Problem
- Strong journalism that search did not send an audience to
- Work
- A faster custom build and technical SEO fixes, twice-monthly search reports for the editors, two evergreen guides a month, and a double opt-in newsletter.
More work
Across restaurants, retail, nonprofits and local services.
A case study includes results the client confirmed. A project overview covers the scope and the approach, usually because the client details are confidential.
Case studyRetail & e-commerce
In Sheer Elegance
A boutique rebuilt around trust. Click-through rose from about 1.7% to 3.9%.
Case studyRetail & e-commerce
SF Floral
One confusing site split into two funnels. Conversion rose from about 0.9% to 2.1%.
Project overviewRestaurants & food
BCD Tofu House
Getting every location to run to the same standard: labor, food cost, food safety and training.
Project overviewLocal & professional services
Dolly Eye Boutique
A clearer site and booking path for customers researching permanent makeup.
Project overviewRestaurants & food
Gen Korean BBQ
Consistent execution across a large multi-location restaurant: labor, food cost, staffing and service.
Project overviewNonprofits & community
Hope Horizon East Palo Alto
A more systematic development operation for a youth nonprofit: pipelines, outreach and communications.
Project overviewLocal & professional services
IVY'D College Prep
A website built around the long decision families make about admissions support.
Project overviewRetail & e-commerce
Julibiant Kids
Connecting the storefront, customer acquisition and fulfillment for an Amazon-based brand.
Project overviewRetail & e-commerce
Legion Gears
Getting digital sales, fulfillment and internal workflows to work as one for a B2B brand.
Project overviewNonprofits & community
LGCC
A church website rebuilt around the very different people it serves.
Project overviewLocal & professional services
Mike Diamond's Plumbing Services
Local search and service pages for a home services company in a crowded market.
Project overviewRestaurants & food
Obaba Fresh
Structure for a seafood and meat distributor: warehouse workflows, inventory, purchasing and food safety.
Project overviewRestaurants & food
Sake2Me Sushi
Clearer expectations and accountability across locations, from food safety to daily execution.
Not sure which of these looks like your business?
Answer nine plain questions and we will tell you where we would start. Or skip ahead and tell us what is happening.
Nothing in this sector yet.
Let us look at yours.
Tell us what is happening in your business. A Business Growth Review is where we look at your brand, website, search presence, advertising and numbers before recommending anything.
It costs nothing and commits you to nothing. If SEOD is not the right fit, Eric will tell you straight.
BUILT AROUND REAL BUSINESSES.
Find your own starting point.
The work looks different because the businesses are different. We review yours before deciding whether you need a new website, growth work, maintenance or operational changes.
Review my business SEO, pronounced seh-oh. SEOD’s digital builder.