Follow the actual work
Observe where an inquiry or task arrives, waits, changes hands and gets dropped.
Watch our story
The Machine Room. How the work behind a business runs on time, in seventeen slides.
Swipe, tap the arrows, or use arrow keys. It plays on its own, and pauses when you take over.
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Open the story in full screenSEOD Operations
BETTER HANDOFFS.
LESS REWORK.
For operators whose team is losing time or consistency to processes, handoffs, reporting, or disconnected systems.
Fix the useful few
Process improvements, SOPs, reporting and systems chosen around the business, not a template.
Make it maintainable
Implementation and handover so your team can run the process without depending on us.
Custom scope and pricing after a no-cost Business Growth Review. Review, priorities and price are agreed before work starts.
Review my operationsExplore the work and approach
Explore the engagement process
See how SEOD works through review, scope, delivery and handover. Operational results depend on the agreed work.
Explore this exampleReview.
Agree the scope.
Do the work.
Check what changed.
SEOD Operations
FIX THE
FRICTION INSIDE.
Operations consulting for Bay Area businesses
Fix what’s happening inside the business.
Marketing brings people to the door. Operations decides what happens to the money once they are inside. When the problem is internal, more traffic will not solve it.
Custom scope and pricing after your Business Growth Review.
Process • SOPs • Reporting • Workflow • Systems • Execution
Why this exists
This is where operator experience matters.
Marketing expertise and operating expertise are different skills. SEOD brings both.
We can sit down with a P&L, walk the workflow, look at labor, handoffs, reporting, and systems, and help identify where the operation is losing time, money, or consistency.
We have run operations ourselves. That changes the questions we ask and the work we are prepared to do.
The kind of work
What Operations can cover
Scoped to the business. We start with a review, not a template.
- Process improvement
- SOPs and documentation
- Reporting that leads to decisions
- Workflow and handoffs
- Labor and cost analysis where relevant
- Operational systems
- Technology adoption
- Management and operating support
When the fix is an inquiry that sits unanswered, see AI lead response and automation. When the operation is ready for more customers, see SEOD Growth.
Experience
Experience from both sides of the business.
We’ve sat on the operator side and the partner side. That changes how we approach the work: understand the business first, then fix what actually matters.
Those two things are genuinely different, so we label them separately rather than putting every name in one list and letting you assume.
Operator experience + SEOD client
- GEN Korean BBQ
- BCD Tofu House
- Obaba Fresh
- Sake2Me Sushi
Eric worked in or ran the operation, and the business has also engaged SEOD.
SEOD client work
- Zareen’s Operations client
- Baja Fresh
- Wasabi Sushi
Businesses that engaged SEOD directly.
The $54M+ P&L experience is Eric’s operating history at BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi and Obaba Fresh. It comes from the operator side and is not presented as an agency result. Client outcomes are evidenced separately, per engagement.
Pricing
Custom scope after the Business Growth Review.
Operations work varies too much to carry a shelf price. A one-location process fix and a multi-site reporting rebuild are not the same job.
We review first, write down what we would do, and price it before anything starts.
After you say yes
How an Operations engagement runs.
We look at how the business actually works before recommending anything.
- Business Growth ReviewNo cost. We talk through where things break down, not where a template says they should.
- ObservationWe follow the real path: how an inquiry arrives, who touches it, where it waits, and where it gets dropped.
- PrioritiesThe few changes that would make the most difference, ranked, with the reasoning shown.
- Agreed scopeWritten down and agreed before work starts. Custom scope after the review, never a package guess.
- ImplementationProcess, documentation, reporting or systems, depending on what the diagnosis found.
- HandoverYour team can run it without us. If you want us to stay involved, that is a choice rather than a dependency.
Client work
What clients say about the operations work.
Eric spent time understanding how the business actually operated before suggesting changes. He found several points where leads were getting delayed between the website, phone calls, and our internal team.
We had procedures, but every manager followed them differently. SEOD helped us simplify the workflows, document the most important steps, and create standards the team could realistically maintain.
We had plenty of demand, but our systems were inconsistent and too much depended on the owner. The team helped us connect scheduling, training, customer communication, and performance tracking into a more reliable operation.
Questions
How is this different from a management consultant?
Mostly in what happens at the end. If a process needs rewriting, we would rather write it with you than describe it in a deck.
Do you work onsite?
In the Bay Area, yes. Elsewhere it depends on the engagement, and we will be straight with you about what can and cannot be done remotely.
Do I need marketing work too?
Not necessarily. Operations is a standalone engagement. Plenty of businesses are better served by fixing the inside before spending more on the outside.
What does it cost?
It is scoped after the Business Growth Review. We do not publish an Operations price, because a number attached to unknown scope is not useful to either of us.
Is the problem inside the business?
Get my Growth Review. We will look at the operation, not just the marketing.
See how an engagement actually runs, week by week.
A BETTER
HANDOFF.
See how an inquiry can become a useful next action. This example runs on made up inputs. It sends nothing and is not connected to an AI service.
- Receive the inquiry
- Route by the need
- Prepare a human review
Choose an example to see the handoff.
Discuss my workflow