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Bay Area operations

Operations Management. The work that moves the numbers.

I ran $54M+ in P&L across BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi, and Obaba Fresh, so I know operations is where the margin actually hides. SEOD audits your systems, writes the SOPs, and fixes labor and COGS. Bay Area onsite at kickoff. Stateside team, no offshore handoffs.

From $497/checkup
Book a free 15-min consult →
Eric Lee, founder of SEOD Eric Lee, founder
What this includes

The whole operation, read like a P&L.

Audit, SOPs, labor, COGS, and onsite work, covered end to end. No hourly meters, no offshore handoffs.

1

Operations audit and checkup

I walk one operation end to end and find the three fixes that move labor, COGS, or throughput the most. You get a one-page plan, not a slide deck.

2

SOP authoring

Standard operating procedures your team can actually follow, written from the floor, not from a template. The same SOPs an AI agent can execute later.

3

Labor and COGS analysis

Where the overtime hides, where scheduling wastes hours, where food or product cost creeps. I read the numbers like the operator I am.

4

Systems and tooling setup

The POS, scheduling, inventory, and reporting stack configured so the data is clean and the reports say something. No tool for the sake of a tool.

5

Vendor and process review

Vendor terms, order cadence, and the handoffs between shifts. Small process leaks that quietly cost you margin every week.

6

Onsite kickoff (Bay Area)

Every engagement starts with me on your floor at kickoff. I watch a real shift, talk to your team, and see what a form never shows.

Who this is for

Built for operators, not consultants.

  • Restaurants and multi-unit operators who watch every point of margin
  • Owners drowning in busywork with no time to fix the system
  • Businesses with margin leaks they cannot find on their own
  • Teams running with no documented SOPs
  • Operators who want an operator, not a consultant
  • Owners who want the numbers to move, not a slide deck
The ladder

Start with a checkup. Go deep when it pays.

Every price published. The Ops Checkup credits toward whatever comes next. Month to month, no annual lock-in.

Start here

Ops Checkup

$497one-time

A two-hour audit of one operation and a one-page action plan. Credits toward a Retainer or Project if you continue.

Ops Project

$3Kto $15K flat

One-time onsite audit, a full SOP library, and a 90-day plan with real targets. Scoped flat on the call, no hourly meters.

Ops Retainer

$1,497/mo

Ongoing SOP authoring, labor and COGS audits, and quarterly onsite visits. Plus an $1,800 setup, month to month.

Real receipts

Three quick wins, in client words.

Nonprofit · Adoption
2.5×
NorCal Shiba Rescue

"We started seeing results in 3 months of SEO. Inquiry calls per week 2.5x sustained at 12 months. Donations doubled in parallel."

Read the case study → Retail · DTC Floral
2x conv
SF Floral

"Doubled conversion. Cut paid spend 30%. Then launched a B2B channel. Eric's team treats my P&L like it's theirs."

Read the case study → Pro services · Media
25x
San Francisco Times

"25x traffic without hiring an in-house marketing team. SEOD became the marketing department we never had to staff."

Read the case study →
Reviews

128 verified 5-star reviews. A few on operations.

★★★★★

"Eric walked our floor, rewrote our SOPs, and found labor waste we had missed for years. The onsite kickoff alone paid for the engagement."

Executive Director, HAAPI
★★★★★

"Published prices, an operator who reads a P&L, and SOPs my team actually follows. After two consultants who sold decks, this was a relief."

Owner, In Sheer Elegance
★★★★★

"He tightened our margin and documented every process. Onsite, hands on, and honest about what to fix first."

Founders, Highlights & Shadows Photography

Common questions.

What is an Ops Checkup?

A $497 one-time audit. I review one operation, find where labor, COGS, or time is leaking, and hand you a one-page action plan you can run the same week. It credits toward a Retainer or Project if you continue.

Do you come onsite?

Yes. Onsite in the Bay Area at kickoff, then a mix of onsite and remote depending on the engagement. Stateside team, no offshore handoffs. I walk your floor, watch a real shift, and talk to your people.

What does the monthly retainer include?

The Ops Retainer is $1,497 a month plus an $1,800 setup. You get ongoing SOP authoring, labor and COGS audits, quarterly onsite visits, and a monthly working call. Month to month, no annual contract.

How is an Ops Project scoped?

A flat fee between $3,000 and $15,000, scoped on the call. One-time onsite audit, a full SOP library written, and a 90-day action plan with measurable targets. No hourly meters running.

What industries do you work with?

Restaurants and multi-unit F&B first, since that is where I ran $54M in P&L. Also retail, service businesses, and nonprofits that need documented SOPs and cleaner margins. If your operation has a floor and a P&L, I can read it.

Get started

Let's find the leak.

Start with a free 15-minute consult or a free 3-Point Audit. No junior intake, no pressure. If operations is not your real problem, I will tell you.

Book a 15-min consult Get the free 3-Point Audit

Eric Lee, founder, SEOD · 16 years Bay Area operations · 707-718-3579

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