Bring the useful data together
Review your source systems and available APIs or exports before committing to the connections.
Bay Area data + BI
Business dashboards and reporting for Bay Area operators
Measure. You know what changed and why.
Most dashboards get opened twice and then ignored, because a chart is not a decision. SEOD builds the read, not just the report: what changed this month, why it changed, and what you should do next. Wired to Toast, GA4, Google Business Profile, ad platforms, and your POS. Built by an operator who ran $54M+ in P&L at BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi and Obaba Fresh.
Part of Growth or Operations
to MTD revenue
to New customers
to Avg order
Top traffic sources
Google
Direct
Referral
Layout only. Figures are placeholders, not client data.
SEOD Operations
FROM NUMBERS
TO A DECISION.
For operators reconciling reports across platforms, or looking at charts without a clear next action.
Explain what changed
A written read of the business, alongside the dashboard, rather than a chart alone.
Keep ownership clear
Build in your accounts on your data. The dashboard remains yours if monthly analysis ends.
Dashboard builds and custom data projects are scoped after review. Monthly analysis is optional and month-to-month; vendor licenses are separate.
Review my reporting needsExplore the work and approach
Understand the delivery process
Review how the business goal becomes an agreed scope. The dashboard shown on this page is an example layout, not live client data.
Explore this exampleReview.
Agree the scope.
Do the work.
Check what changed.
How you get this
Dashboards are built inside SEOD Growth and SEOD Operations, scoped after a Business Growth Review, because what is worth measuring depends on what the business is trying to change.
The value stack
The dashboard is the interface. The decision is the product.
Anyone can pipe your data into charts. The part that changes how your month goes is the sentence underneath the chart. Every SEOD dashboard answers the same three questions, in this order, every month.
Question 01
Here is what changed.
Revenue, covers, calls, direction requests, cost per lead, whichever numbers actually run your business. One view, pulled from the tools you already pay for, so you stop reconciling seven tabs on a Monday.
Question 02
Here is why it changed.
The part almost nobody ships. A written read, in plain English, connecting the movement to a cause: a campaign, a season, a staffing week, a competitor, or nothing at all. Sometimes the honest answer is that a number moved for no reason worth chasing.
Question 03
Here is what to do next.
One recommendation, ranked, with what it costs and what it should return. Not nine ideas. The single next move an operator can act on this week, plus what we are deliberately ignoring and why.
If a month produces no decision worth making, we say that too. A dashboard that manufactures urgency every month is a dashboard you stop trusting.
Who this is for
Operators who want a real read.
- Operators who need a real read on the business, not a vanity dashboard
- Restaurants watching labor, COGS, and covers against sales
- Contractors tracking jobs, margins, and lead sources in one view
- Med spas and salons that live on rebooking rate and service mix
- Home care agencies juggling hours, payroll, and referral sources
- Real estate teams tying pipeline, spend, and closings together
The ladder
Build it once. Keep it honest.
Monthly analysis is month to month, cancel any time. Deep one-off work runs as a scoped Custom Data Project.
Dashboard Build
Quoted after review
Custom dashboard in Looker Studio or Airtable. Scope and timing are set in the review. Recommended followup is ongoing monthly analysis.
Most popular
Dashboard + Monthly Analysis
Quoted after review
Dashboard maintained, written monthly analysis, and a 30-min review call with Eric. Month to month, cancel any time.
Custom Data Project
Quoted after review
One-off deep work: labor-cost audit, menu engineering, customer segmentation, cohort analysis, or P&L reconstruction. Scoped on the consult.
Get started
See your numbers clearly.
Start with a no-cost Business Growth Review or a free Website & Visibility Audit. No 45-minute discovery call, no pressure. If a dashboard is not the right move, Eric will tell you.