Dashboards & Data Analysis. See what is actually happening.
SEOD builds custom dashboards for Bay Area small business operators. Toast, GA4, Google Business Profile, ad platforms, POS. Monthly written analysis. Built by an operator who ran $54M+ in P&L across BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi, and Obaba Fresh. From $497/mo.
Eric Lee, founder
Your numbers in one place. Read like an operator.
Live data, a dashboard you actually open, and a written read of what it means. Not a chart dump you ignore by week two.
Live data pipe
Toast, GA4, Search Console, GBP Insights, Meta Ads, Google Ads, and QuickBooks feeding one view. No more logging into seven tools to piece together a Monday.
Custom dashboard
Built in Looker Studio or Airtable around your business, not a template. The numbers you check daily up top, the rest a click away.
Written monthly analysis
A plain-English read of what moved and why, not just charts. What is working, what is bleeding, and the one thing to fix next.
30-min review call with Eric
Monthly, on the phone, operator to operator. We walk the numbers together and decide the next move. No account-manager handoff.
Labor-cost and COGS views
The two lines that make or break a service business, tracked against sales in real time. Catch a bad labor week before it becomes a bad month.
Customer segmentation and cohorts
Who comes back, who spends, and who churns. Repeat-rate and cohort views so you stop guessing which customers are worth chasing.
Not included: BI platform licensing (you pay the vendor directly if the tool has a paid tier, we never mark it up), custom data warehouse work, and real-time streaming. Those run as a Custom Data Project, scoped separately.
Operators who want a real read.
- Operators who need a real read on the business, not a vanity dashboard
- Restaurants watching labor, COGS, and covers against sales
- Contractors tracking jobs, margins, and lead sources in one view
- Med spas and salons that live on rebooking rate and service mix
- Home care agencies juggling hours, payroll, and referral sources
- Real estate teams tying pipeline, spend, and closings together
Build it once. Keep it honest.
Every price published. The monthly tier is month to month, cancel any time. Deep one-off work runs as a scoped Custom Data Project.
Dashboard Build
Custom dashboard in Looker Studio or Airtable, built in 2 to 3 weeks. One-time. Recommended followup is monthly analysis at $497/mo.
Dashboard + Monthly Analysis
Dashboard maintained, written monthly analysis, and a 30-min review call with Eric. Month to month, cancel any time.
Custom Data Project
One-off deep work: labor-cost audit, menu engineering, customer segmentation, cohort analysis, or P&L reconstruction. Scoped on the consult.
What the numbers unlocked, in client words.
"One dashboard for inquiries, donations, and web traffic. We could finally see the 2.5x in calls and the doubled donations in the same view."
Read the case study → Retail · Spend + COGS"Seeing paid spend against conversion in one place is how we cut 30%. The dashboard treats my P&L like it's theirs."
Read the case study → Media · Analytics"25x traffic, and a dashboard that showed us which content drove it. We ran the analytics without staffing an analyst."
Read the case study →See your numbers clearly.
Start with a free 15-minute consult or a free 3-Point Audit. No 45-minute discovery call, no pressure. If a dashboard is not the right move, Eric will tell you.