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The blog

Playbooks,
not think-pieces.

Tactical guides for restaurant owners, small business operators, and nonprofit teams. Written by Eric (operator, not copywriter). Every post is something a client has asked Eric, so we put the answer here for everyone.

SEO
SEO

The Best SEO Checklist for Greater Traffic

A 40-point on-page and technical checklist we run for every Get Found client. Use it on your own site this weekend.

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Ads
SEO Strategy

How to Run an SEO Campaign

From keyword research to link building to measurement, a practical walk-through of the first 90 days of a serious SEO effort.

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Ops
Local marketing

Local Business Marketing

How small brick-and-mortar operators actually win local search, a short, tactical read with no fluff.

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Web
Web design

Website Optimization

Page speed, conversion paths, mobile UX, the unglamorous work that makes a site actually perform.

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Dent
Industry, dental

SEO for Dentists

What local SEO actually looks like for a dental practice, from GBP tactics to review reply templates.

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Lawn
Industry, landscaping

Local SEO for Landscaping Companies

Seasonal keyword patterns, service-area schema, review timing, specific tactics for residential landscapers.

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Com
Membership orgs

Expanding Chamber of Commerce Memberships

Acquisition and retention tactics we've used with trade associations and chambers.

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Pick
Agency shopping

How to Find a Good SEO Company

Even if it's not us. Twelve questions to ask any SEO agency before you sign.

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Cont
Content

SEO Content Creation

How we plan, write, and optimize content that ranks, and gets read.

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