Plan the month
A content calendar built around your specials, events, seasons and the questions customers ask.
Watch our story
The Feed. How a business shows up every week, in seventeen slides.
Swipe, tap the arrows, or use arrow keys. It plays on its own, and pauses when you take over.
The story could not load here.
Open the story in full screenSEOD Social
PLANNED. APPROVED.
POSTED.
For local businesses that know they should post regularly, but do not have the time to plan, write and design it every week.
Keep every post on brand
Copywriting and design on your own brand templates, with creative direction from Eric.
Approve before anything posts
You see every post first. Each month you get a short report on what worked.
Social Starter $350/month, Social Plus $650/month, Social Partner $950/month. Google and Yelp management is a separate add on from $250/month. 90 day initial term, then month to month. No setup fee.
Choose my social planExplore the work and approach
See a four week sample
Four weeks of planned posts and reels for a fictional business, laid out the way you would approve them. Sample content, not client work.
Explore this example
SEOD Social
SHOW UP.
EVERY WEEK.
Social media management for Bay Area businesses
Instagram and Facebook posts that sound like you, planned, written, designed and reported every month.
Nothing posts without your approval. From $350 a month, no setup fee.
Sample content · not client work
Corner Noodle Bar (fictional business)Social Plus · Week 1
The point of it
Posting once is easy. Posting well every week is the hard part.
Most owners know their accounts should be active. Then a busy week turns into a quiet month, the last post is a holiday greeting from last year, and a new customer checking you out wonders if you are still open.
SEOD Social takes that off your plate. We plan the month, write and design every post in your brand, send it to you for approval, publish it, and tell you what worked. Because we also look after websites and Google listings, your posts send people somewhere useful.
The plans
What each plan includes.
Three plans, priced in the open. Every plan covers Instagram and Facebook with planning, copywriting, design, scheduling and reporting. Plans are counted by the week; the monthly figures are averages.
Social Starter
$350 a month
A steady, professional presence.
- Platforms
- Instagram and Facebook
- Posting
- 2 posts a week, about 9 a month
- Reels
- Not included
- Stories
- Not included
- Planning
- Monthly post plan
- Approvals
- You approve the month in one batch before anything posts
- Reporting
- Monthly summary
- Not in this plan
- Reels, stories, strategy call. Ads, filming, replying to messages and comments, other platforms
Recommended starting plan
Social Plus
$650 a month
Steady posting with reels from your own footage.
- Platforms
- Instagram and Facebook
- Posting
- 4 posts a week, about 17 a month
- Reels
- 2 a month, edited from your footage
- Stories
- Not included
- Planning
- Monthly content calendar
- Approvals
- You approve the calendar and the posts before anything goes out
- Reporting
- Monthly report
- Not in this plan
- Stories, strategy call. Ads, filming, replying to messages and comments, other platforms
Social Partner
$950 a month
For a business that wants to show up every day.
- Platforms
- Instagram and Facebook
- Posting
- Daily, about 30 posts a month
- Reels
- 4 a month, edited from your footage
- Stories
- 8 story frames a month
- Planning
- Monthly content calendar and a strategy call with Eric
- Approvals
- You approve the calendar and the posts before anything goes out
- Reporting
- Monthly report with recommendations
- Not in this plan
- Ads, filming, replying to messages and comments, other platforms
Every plan starts with a 90 day initial term, then continues month to month. No setup fee, no annual contract. A year has 52 weeks, so a weekly plan averages about 4.3 weeks a month: 4 posts a week comes to about 17 a month. Google and Yelp management is a separate add on, below.
Add on
Google and Yelp, handled.
Your Google listing and Yelp page are often the first thing a new customer sees. Add listing management to any plan, at the same pace as your posts. It is priced separately from the plans above.
With Starter
+$250 a month
Total $600 a month
- Google posts 2 a week
- Replies to Google and Yelp reviews
- Hours and business info kept current
With Plus
+$350 a month
Total $1,000 a month
- Google posts 4 a week
- Replies to new Google and Yelp reviews
- Photo updates
- Answers to Google questions
With Partner: full management
+$550 a month
Total $1,500 a month
- Daily Google posts
- Every Google and Yelp review answered
- Photos, menus, hours, holiday hours and specials kept current
- Reviews that appear to break platform rules reported to Google or Yelp
- Monthly listing report
You always own your Google and Yelp accounts. On Google, SEOD is added as a manager, which can post, reply to reviews and update your information, while only owners can add or remove people. On Yelp, the work is review replies, photos and business information. We never ask your customers for Yelp reviews and never offer anything in exchange for a review.
A four week sample
Four weeks on Social Plus.
Four posts a week and two reels, planned around the business’s own calendar. You approve it all before the month starts.
Four week sample for a fictional business. Not client work.
- Included in Social Plus: 16 posts and 2 reels across the four weeks shown, at 4 posts a week. The plan’s “about 17 a month” is the same weekly pace averaged over a year.
- Google posts are the add on and are not shown here
Week 1
- MonPostNew bowl launch
- TuePostMeet the morning crew
- WedReelPrep at 9 AM, your footage
- ThuPostOpen late Friday
- SatPostWeekend hours
Week 2
- MonPostThis week’s special
- TuePostHow we make the broth
- ThuPostCustomer favorite
- SatPostA review, shared with permission
Week 3
- MonPostCatering for the office
- TuePostIngredient spotlight
- WedReelFriday rush, your footage
- ThuPostGift card reminder
- SatPostWeekend special
Week 4
- MonPostHoliday hours
- TuePostTeam favorite
- ThuPostThank you to regulars
- SatPostNext month preview
How every post is made
A process behind every post, not someone posting from a phone.
Every post goes through planning, writing, design and review, and nothing goes live until you approve it.
- Creative direction and final review by Eric Lee
- Copy written in your voice
- Design on your own brand templates
- Scheduling and publishing
- Monthly reporting
- Your approval before anything goes live
The routine
How it works: one short approval a month.
We handle the rest. No portal to learn and no daily back and forth.
- We set you upWe build your brand templates and you give SEOD access to your accounts. Your accounts stay yours.
- We plan the monthSpecials, events, seasons and what your customers ask about, turned into a calendar.
- You approveYou see the plan and the posts before anything goes out. Ask for changes or approve them as they are.
- We publishPosts go out on schedule, every week, without you thinking about it.
- We reportEach month you get a short report on what people saw and did, and what we will change next.
Reels
You film. We edit.
Nobody knows your kitchen, your shop or your team like you do. Each month we send a short shot list, for example fifteen seconds of the grill, the team setting up and a dish being plated. You film on a phone and upload it. We edit, caption, brand and post it.
Reels come with Social Plus and Social Partner. If footage does not arrive by the monthly cutoff, those reels become regular posts. Reels do not roll over. Want us to film? We quote photography and video separately.
Clear on scope
Not in any plan
So you always know the price before work starts, these are quoted separately.
- Paid ads management and ad spend
- Filming and photography
- Influencer work
- Replying to direct messages and comments
- Platforms beyond Instagram and Facebook, about $200 a month each
Already a Care client?
Add Social Starter for $350 a month.
Your brand kit already exists, so getting started is quick. See Care.
Want more customers overall?
Social works best next to search and your website.
If the bigger goal is growth, we will say so and quote it. See Growth.
Questions
Who owns my social, Google and Yelp accounts?
You do, always. You give SEOD the access each platform provides, such as a manager role on your Google Business Profile, where only owners can add or remove people. If you stop working with us, you remove that access and everything stays yours.
How long is the commitment?
A 90 day initial term, then month to month. There is no setup fee and no annual contract.
Will anything post without my approval?
No. Each month you see the plan and the posts before they go out, and nothing is published until you approve it.
Who works on my account?
Eric Lee sets the creative direction and reviews every post before it reaches you. Writing and design run on your own brand templates and SEOD’s production process, so every month meets the same standard.
Do I have to film the reels?
Yes. Reels come with Social Plus and Social Partner. Each month we send a short shot list, you film on a phone, and we edit, caption and brand the reel. If footage does not arrive by the monthly cutoff, those reels become regular posts. Reels do not roll over.
Will you get us more reviews?
We reply to your reviews and keep your listings current. We do not ask your customers for Yelp reviews, because Yelp asks businesses not to, and we never offer anything in exchange for a review on any platform. We can report a review that appears to break a platform’s rules, but the platform decides, so nobody can promise a review will be removed.
What happens in a month with five weeks?
Plans are counted by the week, so a fifth week follows the same weekly pace as the other four. That is why each plan shows an approximate monthly figure: 4 posts a week averages about 17 a month over a year.
Which platforms are included?
Instagram and Facebook on every plan. Other platforms can be added for about $200 a month each.
I already have SEOD Care. Can I add this?
Yes. Care clients already have their brand kit from Foundation, so Social Starter is the easiest place to begin, at $350 a month on top of Care.
Ready to show up every week?
Get my Growth Review. If social is not the right first step for your business, we will tell you.
See how an engagement actually runs, week by week.