SEOD wasn’t built only from the agency side.
Founder Eric Lee spent 16 years inside operations, responsible for businesses where marketing decisions eventually had to show up somewhere real: in customers, in labor, in margin, in execution, and in the P&L. He has been the person buying this work, and living with the result when it did not land.
That is what shapes how SEOD works today. Fundamentals first. Modern tools where they help. Get the work done.
SEOD is founder-led and supported by partners, employees, freelancers, and specialist collaborators. Bay Area based, with a strong focus on California and Hawaii, serving businesses across the United States.
- 16 years Operator experience running real businesses, not just marketing for them.
- $54M+ In annual P&L managed across BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi, and Obaba Fresh.
- 18+ industries Worked in, from restaurants and clinics to trades and nonprofits.