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Project overviewOnline mediaSan FranciscoEngaged 2022 to 2023

San Francisco Times

SEOD's founder describes the 2022 to 2023 work as search and newsletter support for the editors of the San Francisco Times.

EngagementMarketing and SEO engagement
ScopeSearch and newsletter work (as described by SEOD's founder)
BusinessDigital newsroom
San Francisco Times website with the Keepers masthead and story hierarchyExplore full website

The business

The San Francisco Times is a digital newsroom covering Bay Area news, city hall, small business and culture.

The challenge

As SEOD's founder describes it, the site was publishing steadily, but search was not sending readers to the journalism, and marketing work was taking the editors' time away from editing.

What we delivered

As described by SEOD's founder, the work included a technical SEO reset, twice-monthly search reports, two evergreen guides a month and a double opt-in newsletter, aimed at local searches.

SF Times masthead and section navigation, showing how a reader moves into the writing.
SF Times masthead and section navigation, showing how a reader moves into the writing.

Results

Historical performance figures are not published because supporting records are unavailable for verification.

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Let us look at yours.

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