Marketing & Web · Secondary service

Get Busy, paid ads and content that drive volume into your funnel.

The volume layer. Google Ads, Meta Ads, weekly optimization, 12 social posts a month, 2 SEO articles a month. Designed to fill the top of the funnel that your AI agent will then qualify.

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$1,197/mo $995 setup 6-month engagement Ad spend separate

Where this fits in the SEOD stack

An AI lead qualifier is only as useful as the leads coming in. Get Busy generates the leads. The lead qualifier (Tier 1 or 2 AI agent) sorts them. Get Busy also stands alone for clients without an agent.

What's broken when you call us.

The marketing infrastructure is there, site, profile, reviews. But the calendar is still inconsistent. Some weeks you're slammed; other weeks the back-of-house is playing cards. You've tried running your own Google Ads and burned $800 with nothing to show. You've "tried" social and your Instagram has 200 followers of friends and vendors.

That's Get Busy.

What's included.

Google Ads management

Full account build or rebuild. Search + Performance Max campaigns. Negative keyword sculpting. Weekly optimization. Monthly reporting with cost-per-lead breakdown.

Meta Ads (Facebook + Instagram)

Lookalike audiences, geo-fenced local campaigns, creative variants tested weekly. For food businesses: mouthwatering photography optimized for feed scroll.

12+ branded posts / month

Instagram, Facebook, and TikTok. Original content, designed in your brand voice, scheduled through Buffer or Later. You approve before anything goes live.

2 SEO articles / month

Long-form, research-driven, optimized for commercial keywords. These compound: by month 6, organic traffic is usually 3 to 5× baseline.

Email marketing

List setup (Mailchimp, Klaviyo, or Beehiiv, your call). Monthly newsletter template. Welcome automation for new subscribers.

ROI reporting

Every dollar tracked, ad spend, cost-per-click, cost-per-conversion, revenue attributed. Plain-English monthly review call.

Ad spend, the honest conversation.

The $1,997/mo covers management of your ads. The ads themselves are a separate cost that goes directly to Google and Meta on your credit card. We never touch that money.

Typical ad spend for our clients:

Single-location restaurant: $600 to $1,200/mo
Multi-location or premium concept: $1,500 to $3,000/mo
E-commerce / retail: $1,000 to $5,000/mo depending on margin
Nonprofit (Google Ad Grants): often $0, we apply for the grant, up to $10K/mo free from Google

We'll recommend a starting budget on the intro call and refine it every month based on what's actually working.

Prerequisites.

A website that can actually convert (if yours can't, start with Get Found first).
Operations that can handle more traffic. If your current service is already strained, ads just create more complaints. That's what Operations fixes first.
A willingness to run a real test, minimum 3 months at the recommended budget. Ads that run for 3 weeks on $200/mo don't produce data; they produce noise.

When the dollars start flowing

Every dollar tracked,
to the outcome it produced.

Paid is the lever that moves fastest, but most agencies set bad expectations on day one. Here's the actual rhythm.

Week 1

Account setup, first ads live.

Google Ads + Meta accounts audited or built
Conversion tracking + GA4 events deployed
3 ad sets live (search + remarketing + Meta cold)
Daily budget set to learning phase ceiling

Month 1

First conversions tracked.

Search-ad CPA stabilizing
Meta-ads exiting learning phase
Negative-keyword list 200+ entries deep
First A/B test live (creative or audience)

Month 3

CAC predictable.

CAC (cost to acquire one customer) stable +/- 10% week over week
ROAS (revenue per ad dollar) steady or climbing
Email retention sequence live
Budget reallocation across channels each Monday

Month 6

LTV / CAC validated.

Cohort LTV measured (not estimated)
LTV/CAC ratio ≥ 3:1 confirmed
Spend can scale up with confidence
Brand-search lift visible (paid driving organic)

Cadence varies with seasonal demand, ad-account history, and daily-spend ceiling. We set realistic targets on the call, not at signup.

What you get every month

$1,997/month buys you,
specifically, all of this.

Most paid-media agencies treat your ad account like a slow cooker. Set it once, check on it monthly. We treat it like a kitchen line. Active management, every weekday. Below is everything we touch.

1. Google Ads: full account management.

We don't just monitor. We run it.

Search campaigns: brand, non-brand, competitor, generic intent
Performance Max optimization (asset groups, audience signals)
Display network targeting (placement audits, exclusion lists)
Smart bidding strategy management (Target CPA, Target ROAS, Maximize Conversions)
Quality Score optimization per keyword
Negative keyword refinement (ongoing)
Search query report reviewed regularly
Match-type optimization (broad → phrase → exact migration)
Ad extensions: sitelinks, callouts, structured snippets, location, lead form, call
Audience layering (in-market, demographics, RLSA)
Conversion action setup + GA4 event tracking
Bid adjustments by device, location, day-of-week, time-of-day
Auction insights monitoring (impression share, top-of-page rate)
Account hygiene (campaign structure, naming conventions, label system)

2. Meta Ads (Facebook + Instagram).

Cold + warm + retargeting + lookalike, all managed.

Campaign structure audit (CBO vs ABO decisions)
Audience build: saved + lookalike + custom + retargeting
Cold-audience targeting refresh (interest stacking, exclusions)
Creative refresh cadence (typically 2-4 new variants per month)
Ad copy A/B testing as performance data accrues
Image vs video creative testing
Ad-set learning-phase management (50-conversion threshold)
Budget pacing across funnel stages (TOFU / MOFU / BOFU)
Pixel integration verification + event-tracking audit
Conversions API (CAPI) setup for iOS-14+ accuracy
Catalog ads for retail clients (DPA setup)
Frequency capping monitored (audience burnout prevention)

3. Content & creative.

12+ branded posts, 2 SEO articles, every month.

Branded social posting cadence (typically 8-12 posts/month, depending on platform performance and creative inventory)
Story-mode content rhythm (when creative assets are available)
SEO content published regularly (typically 1-2 articles/month, 1500+ words)
Blog content cluster strategy (topic + supporting pieces)
Ad creative copywriting (we write, you approve)
Image art direction (we shoot or sourced from your library)
Branded social templates (Canva or Figma source files)
Hashtag strategy (10-30 hashtags per content category)
Content calendar (Notion / Google Sheets)
Seasonal campaign planning on a rolling basis

4. Email automation & retention.

Existing customers cost ~5x less than new ones.

Welcome sequence (3-5 emails for new subscribers)
Post-visit thank-you + review request flow
Win-back sequence (lapsed customer reactivation)
Referral program email flow
Monthly newsletter (you-approved content)
Birthday/anniversary triggers
Cart abandonment (for retail/DTC clients)
Email-list hygiene (suppression list management)
Subject line A/B testing on monthly sends
Klaviyo / Mailchimp / Constant Contact integration

5. Reporting & access.

Every dollar accounted for. No 30-page PDFs.

Active campaign monitoring (we see issues before you do)
Weekly Monday performance email (1 page, decision-needed at the end)
Monthly attribution report: every channel × every conversion × revenue × ROAS
Mid-month 5-min Loom walkthrough
Quarterly 45-min strategic review with Eric
Quarterly cohort LTV / CAC deep dive
Quarterly channel-mix re-evaluation
Quarterly brand-search lift report (paid driving organic)
Live performance dashboard (auto-pulled from Google + Meta + GA4)
24/7 access to Eric for ad-hoc questions

Ad spend is separate (you pay Google and Meta directly, we don't mark it up, no hidden margin). $1,997/mo is purely management + content + creative + reporting. See sample artifacts →

Optional add-ons

Beyond the base. Discussed during consultation.

Anything below is priced individually. We'll only suggest one if your numbers say it's the next move. Pricing transparent, no markup tax.

TikTok Ads

For DTC, restaurants, lifestyle brands targeting under-35. From $250/mo + ad spend.

LinkedIn Ads (B2B)

For professional services, B2B SaaS, recruiting. Account-based marketing setup. From $400/mo.

YouTube Ads

In-stream + bumper + Shorts ads. Best for visual-heavy categories. From $300/mo + creative.

Programmatic display + CTV

Hulu / connected TV / programmatic display. Local + retargeting buys. From $500/mo + media.

Influencer campaigns

Local Bay Area micro-influencers ($500-2K/post). We source, brief, manage, attribute.

Video creative production

15s ad-ready video ($600), 60s story video ($2,400). For Meta Reels, TikTok, YouTube Shorts.

Loyalty + referral programs

Build out (Smile.io, ReferralCandy, custom). $800 setup + $100/mo management.

SMS marketing

Compliant opt-in flow + transactional + promotional SMS via Klaviyo / Postscript. From $200/mo.

Each add-on is scoped on the consultation call. We don't push them. They're available when the underlying numbers say it's time.

Important. Read this

Results will vary by business.

The numbers, milestones, and outcomes referenced on this page are illustrative ranges based on the middle 80% of past engagements. Every business is different. Outcomes depend on your starting point, industry, competitive density, location, market timing, your team's responsiveness, and factors outside any agency's control (algorithm changes, ad-platform policy shifts, local economy). We work toward realistic targets we set together on the consultation call.

What we DO commit to: we ship the work streams listed above on a regular monthly cadence, we report transparently every week and month, we explain the "why" behind every decision, and we tell you the truth even when it's uncomfortable. If we're not the right fit, we'll say so on the first call and refer you to someone better matched.

Past client outcomes published on this site (case studies, vertical-outcome bands, testimonials) describe what those specific businesses experienced. Your results may be higher, lower, or simply different. We'll set realistic targets together on the consultation call.

Common questions.

How fast do ads work?

Google Search Ads can produce leads on day one. Meta Ads typically need 7 to 14 days of learning before ROAS stabilizes. SEO content takes 2 to 4 months to rank. Combined, you start seeing steady flow by week 3 and measurable compound growth by month 4.

What if my ad spend is tiny?

If your budget is under $400/mo, ads aren't the right tool yet. We'll redirect you to organic-first tactics (Get Found) until the business can support a proper test.

Can you work with my current ad account?

Yes. We audit it first, preserve historical data, and take over ownership. You keep the account if you ever leave.

What's the social post content look like?

We shoot or art-direct the photos (food, people, product). We write the copy in your voice. You approve. We post. For nonprofits, we lean heavily on storytelling (beneficiaries, volunteers, outcomes).

Can I add more posts / articles?

Yes, every add-on priced transparently. Extra posts: $20/ea. Extra SEO articles: $150/ea. We'll never upsell something we don't think you need.

★★★★★

"We went from 2 to 3 calls a week to 25 potentials a week in just a year. We started seeing results in 3 months of SEO."

, NorCal Shiba Rescue · Read the case study →

Best for

Businesses with a working site that need volume. Pair with an AI agent for the highest leverage.

Add-on

Close the loop with an AI agent.

Bundle with the Manage tier to qualify the inbound your ads create.

Learn about AI Agents →

Built by operators, not engineers. Eric Lee, 16 years in F&B operations, $54M+ in annual P&L managed across BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi, and Obaba Fresh. We know which ad spend is worth chasing and which is a trap.

Ready to be busy?

Ten-minute call. We'll look at your current ad history (if any), your website, and give you an honest read on whether Get Busy is the right move.

📞 Call 707-718-3579