Understand the starting point
A private automated scan identifies some common barriers and states its coverage and limits.
SEOD / Website accessibility
Build a website more people can use.
SEOD reviews and improves accessibility barriers using WCAG-informed engineering, automated and AI-assisted testing, a named reviewer and practical remediation. More people can use your site, and you carry less avoidable risk. Those are the same job, not two competing ones.
Benchmark
WCAG 2.2 Level AA
01Review
Automated scans, scripted keyboard, zoom and error-path runs, and
screen-reader information checked, then reviewed by a person.
02Prioritize
Ranked by real barrier severity, not by finding count.
03Remediate
We fix what is in the agreed scope.
04Retest
Every fix verified, and we record how it was verified.
SEOD Basic Accessibility Standard v1.1 · 8 requirements · extended 87-check review available
SEOD Foundation
FIND THE BARRIER.
FIX. RETEST.
For organizations building a new website or improving an existing customer journey with accessibility barriers.
Test the customer journey
Accessibility Checked adds scripted keyboard and screen-reader information checks, with named human review.
Fix and show the checks
Remediation and retesting within agreed scope. SEOD’s review is not independent certification or a legal-compliance guarantee.
Accessibility Scan: $350. Accessibility Checked: included in Foundation, or $1,800 standalone for agreed scope. These are different services.
Review my accessibility barriersExplore the work and approach
Read the actual review record
The page below links to SEOD’s public verification record and explains what was tested and what remained open.
Explore this exampleReview.
Agree the scope.
Do the work.
Check what changed.
Accessibility in numbers
28.7%
of American adults report a disability.
More than one in four. They are already trying to use your site, and most of them will not tell you when they cannot.
How you get this
Start where you actually are.
Accessibility is built into every SEOD Foundation site and maintained under SEOD Care.
How you get this
Accessibility is built into every SEOD Foundation site and maintained under SEOD Care.
01
Building new
Accessibility comes built in, tested before launch.
Every SEOD Foundation build includes an accessibility-minded baseline, tested before launch. You do not pay extra for a site that works properly.
Start With Foundation
02
Existing website
We tell you which barriers actually matter.
We review what you have, tell you which barriers actually matter, fix what we agree on, and show you what we tested. Custom scope after review.
Talk About Your SiteScan or Checked
Two ways to start. Pick the one that matches what you need to know.
SEOD Accessibility Scan
A diagnostic, in about 20 minutes. $350.
We scan your site with axe-core, the open-source engine accessibility testers use, for the six errors automated scanners find most often: low contrast text, images without alternative text, form fields without labels, empty links, empty buttons and a missing page language. In WebAIM’s 2026 study of one million home pages, those six made up 96% of the errors automated testing detected.
You get a private report: every finding by page and element, low contrast grouped by the color choices causing it, and what the scanner could not decide. It also states how much of your site was scanned, for example “25 of 213 pages (12%)”.
What it is not. A scan checks only some kinds of accessibility problems, and studies put the share it finds at roughly 30% to 57%. A clean scan does not mean your site complies with the ADA or conforms to WCAG. There is no badge, certificate or public record. It does not change your site; if you want the findings fixed, we quote that separately, by cause.
Included in Foundation and Care for sites SEOD builds or hosts.
Request an Accessibility Scan
SEOD Accessibility Checked
Tested by our tools, signed off by a person. Plus fixes.
Included in Foundation. $1,800 standalone, for the scope we agree in writing.
The full SEOD Basic Accessibility Standard: eight requirements, including a scripted keyboard-only run of your main customer journey through to confirmation, a check of what the browser gives a screen reader at every step, and an AI-assisted review of headings, labels and image descriptions. A named SEOD reviewer reviews the results and approves them. Every result goes on a public verification record that names the reviewer and says how each requirement was tested. When all eight pass, your site carries the SEOD Accessibility Checked badge, linked to that record. It is SEOD’s own review, not a WCAG conformance claim, not ADA compliance and not an independent certification.
Ask about Accessibility Checked| Compared | Accessibility Scan | Accessibility Checked |
|---|---|---|
| Who tests | Software | Automated and AI-assisted tools; a named SEOD reviewer approves the results |
| Time | About 20 minutes | Scope agreed in writing, plus fixes |
| Keyboard and screen-reader information | No | Yes, scripted runs of the main journey |
| What you get | A private diagnostic report | A public record, and the badge when earned |
| Fixes | Quoted separately | Part of the work |
| Price | $350 | Included in Foundation; $1,800 standalone |
Not sure? Start with the scan. It shows you exactly where your site stands on the most common errors, and it is the first thing we would run anyway.
BenchmarkWCAG 2.2 AA
KeyboardScripted, keyboard only
Sign-offA named SEOD reviewer
Checks87 across 15 categories
After the fixRemediation and retest
RecordPublic and verifiable
Where this stands
The obligation is real. The technical standard is not fixed.
Two things get confused constantly, and the difference matters for your business.
Title II
Not youState and local government. In April 2024 the Department of Justice adopted WCAG 2.1 Level AA as the technical standard for state and local government web content and mobile apps. In April 2026 an interim final rule set the compliance dates at April 26, 2027 for entities with a population of 50,000 or more, and April 26, 2028 for smaller entities and special district governments. The technical standard did not change. This rule is addressed to state and local government, not to private businesses. DOJ, Title II web rule.
Title III
Almost certainly youBusinesses open to the public. DOJ has consistently taken the position that the ADA reaches the goods and services a business offers online. There is no regulation setting detailed technical standards, and businesses have flexibility in how they comply.
They are different rules. If a vendor tells you a 2024 federal regulation requires your restaurant or clinic to meet WCAG 2.1 AA, they are describing the rule for city government, not for you.
Real cases
This has been tested in court and by the Department of Justice.
Three matters, stated plainly. No damages figures we cannot source, and no suggestion that you are about to be sued.
Case file 01
Robles v. Domino’s Pizza
Ninth Circuit · 2019A blind customer could not order using a screen reader. The court held Title III applied, because the website and app connected customers to the goods and services of Domino’s physical restaurants. It also held that the absence of DOJ regulations did not eliminate the statutory duty.
Read the opinion
Case file 02
Thurston v. Midvale Corp.
California Court of Appeal · 2019A restaurant website could not be used with a screen reader. The court held Title III applied, and that at minimum it covers a website with a nexus to a physical place of public accommodation. A single California restaurant with a website.
Read the opinion
Case file 03 · the one to know
Springfield Clinic
DOJ settlement · 2024A private clinic’s patient and records portals did not work with screen readers. The agreement required an accessibility policy, conformance to WCAG 2.1 AA, a named coordinator, staff training and reporting. It reached the clinic’s contractors, including the portals themselves.
Read the settlementSpringfield is the one most worth knowing. It is a private business under Title III, and the obligation followed it to its software vendors. A booking tool or portal you did not build is still part of your customers’ experience.
Our engineering target
WCAG 2.2 AA
01
Published by the W3C. Current, testable, and widely accepted.
02
An SEOD technical benchmark. It is how we work.
03
Not a legal certification. Meeting a technical standard and being
legally compliant are different claims, and only one of them is ours to make.
Included in Foundation
Accessibility is built into our process, not added at the end.
Fourteen baseline controls, tested before launch, in four modules. This baseline is inside the normal Foundation scope, which starts at $3,500. There is no accessibility surcharge for building a site correctly.
M01
Structure
- Structure
- Semantic HTML, one h1, correct heading order, landmarks.
- Navigation
- A working skip link with a real target, full keyboard operation, no traps.
- Zoom
- Reflow to narrow screens, usable at 200 percent zoom.
M02
Interaction
- Focus
- A visible focus state on every interactive element.
- Forms
- Labels tied to inputs, errors described in text, instructions that do not rely on color.
- Targets
- Tap targets sized so they can actually be hit.
- Motion
- Reduced-motion preferences respected.
M03
Perception
- Images
- Alt text that carries meaning, empty alt on decoration.
- Color
- Contrast measured, not eyeballed.
- Video
- Captions where the content carries meaning, no autoplay audio.
M04
Assurance
- Testing
- Automated checks, a scripted keyboard pass, and a check of the information screen readers are given, reviewed by a person.
- Remediation
- Barriers found in testing are fixed, then retested.
- Pre-launch review
- A final accessibility review before the site goes live.
- Reporting
- A published way for someone to report a barrier and reach a human.
An actual review record
This is our own site, mid-review.
Not an illustration. These are the numbers from SEOD’s own accessibility review, read from the register when this page was built. We show the real one, including what is still open, because a record you can check is worth more than a panel showing nine out of nine.
What these numbers are. axe-core, run on 28 September 2026 against build 6d9b45b6, the release under review, on all 443 pages at 1280, 390 and 320 px; the rendered-pixel contrast check on the 42 reviewed pages. They describe that release, and automated results alone do not establish conformance.
SEOD-A11Y-2026-02701 · seod.com
Checked
Pages tested443
Serious and critical0
Contrast failures0
Reflow at 320px0
Structural defects0
Findings logged17
Closed and retested16
Still open1
The review is complete. All eight requirements of SEOD Basic Accessibility Standard v1.0 passed or were documented as not applicable, and the reviewer is named on the record.
An automated score on its own is not an audit. DOJ’s own guidance pairs automated checkers with further evaluation. Ours is scripted and AI-assisted testing of the real journey, reviewed and approved by a named person. See the full record.
For sites we did not build
Accessibility Review & Remediation
Five stages, in order, with the scope written down before we start.
01
Review
Automated scans across representative templates, plus scripted runs: keyboard only, screen-reader information, zoom, forms and error paths. A person reviews the results.
02
Prioritize
Ranked by real barrier severity. A checkout nobody can complete outranks fifty decorative warnings.
03
Remediate
We fix what is in the agreed scope.
04
Retest
Every fix verified, and we record how it was verified.
05
Document
A plain summary of what was tested, what was fixed, and what limits remain.
Remediation is quoted in writing from the findings, by cause, before any work starts. What it costs depends on how large the site is, how it was built, and how much of it we are asked to fix, so we do not publish a flat remediation number we would have to walk back.
Keeping it
Accessibility decays. Every content change is a chance to break it.
Where SEOD maintains your site under Care, we can include ongoing regression checks. We only monitor sites we actually maintain, because we cannot be responsible for a site we do not control.
What breaks it after launch
- New content
- Plugins
- Widgets
- Embeds
- Vendor systems
- Platform updates
Care helps monitor, maintain and remediate within agreed scope. It does not guarantee continued compliance, it does not make the site permanently compliant, and we will not tell you it does.
Straight answers
What we will not tell you.
01
We do not offer ADA certification.
No such certification exists. Any badge claiming it is decoration.
02
We do not guarantee compliance.
We are not your attorney, and compliance is a legal conclusion, not a build setting.
03
We do not promise you will not be sued.
Nobody can.
04
We do not claim a site stays accessible forever.
You can add a plugin tomorrow and change the answer.
05
We do not call a scan an audit.
Tools find a fraction of real barriers.
06
We do not claim any site is lawsuit proof or attorney certified.
No agency can offer that, ours included.
The credential
A record someone can check, not a badge you buy.
When a review is complete the site gets two things: a badge and a public verification record. The badge is the part people see. The record is the part that matters, because it is the one you can check without asking us.
Sits in the footer. It renders only while the record behind it is certified and complete, and it disappears by the same mechanism if that changes.
- Credential record
- SEOD-A11Y-2026-02701
- Status
- Active
- Domain
- seod.com
- Business
- SEOD
- Reviewer
- Ki Yong Lee
- Last reviewed
- 30 September 2026
- Mark
- SEOD Accessibility Checked
- Standard applied
- SEOD Basic Accessibility Standard v1.1
- Requirements
- 8 of 8 requirements passed
Public, and the one that can be checked without taking our word for it.
This represents SEOD’s documented accessibility review. It is never a government or legal certification, and we will not describe it as one.
How SEOD Accessibility Checked works (SEOD Basic Accessibility Standard v1.1)
What it is. SEOD’s own review, performed by SEOD against SEOD’s published basic standard. Sites that pass carry the mark SEOD Accessibility Checked, “Reviewed by SEOD against SEOD Basic Accessibility Standard.” It is not a WCAG conformance claim, not ADA compliance, not an independent certification and not a guarantee of accessibility. Every record says that SEOD performed the review and whether SEOD also built the site.
What it costs. Included in SEOD Foundation. For a site SEOD did not build, $1,800, for the scope we agree in writing before the review starts.
What we review. Every distinct page template, the main navigation, and the main customer journey from start through confirmation, with the forms and interactive parts in that scope. The record lists the exact URLs and journey steps.
The eight requirements. Automated checks show no unresolved violations. Everything can be reached and used by keyboard, with no trap. Focus is visible and not hidden by sticky elements. Headings, control names, labels and image descriptions support understanding. Text and controls meet contrast thresholds. Pages work at 200% zoom and at a 320 pixel wide screen. Along the main journey, including errors and confirmation, every step gives a screen reader the role, name and state it needs. Moving content can be stopped and reduced motion is respected.
How a site passes. All eight must pass. A requirement that does not apply is marked not applicable only with a written reason. Anything untested or unknown does not pass. There is no percentage score.
What was tested. Only the URLs, journey, browser and assistive technology on the record, at the release named there. One reviewer performs the review, and errors or omissions are possible. SEOD also offers a separate, longer 87-check review; a basic result is never presented as that review.
When it is rechecked. After a change to a reviewed template, the navigation, a form or the journey, the affected requirements are retested before the badge shows on the new release, and a full review runs every twelve months. The record shows its status live, and a badge links only to its own site’s record.
Find out what your site does to people trying to use it.
A review, a record you can check, and a plain list of what we fixed.