Based in San Mateo.Built for San Mateo shops.
SEOD is based in San Mateo. We build websites and local search for the businesses around us, with clear pages and an easy way to reach you.
No cost. No obligation. A person reads every request.
Eric Lee, founderYou work with him directly. Building since 2016.- 590
- 480
- 480
- 140
From a venture SEOD operates.
weekly adoption inquiries, one year
NorCal Shiba · SEOD-operated. Approximate, not audited, and not a forecast for your business.building websites and search for businesses
Eric Lee, founder · San Mateo, CaliforniaSee the
difference.
Two independent concepts created to show our design approach: how thoughtful design, clearer navigation and a stronger visual identity can bring a brand’s story to life. Switch between before and after, and scroll the whole homepage.
Steady searches.
Winnable odds.
Plumbing leads at about 590 searches a month, with auto repair and salons near 480. Difficulty sits in the 20s for all three, so a well-built page has a real shot.
Who is looking
How hard to rank
Semrush US estimates, November 3, 2026. Not leads or traffic. Difficulty is a tool score, not a promise of rank.
The numbers as a table
| Exact search | Est. monthly searches | Difficulty |
|---|---|---|
| plumber san mateo | 590 | 29 |
| auto repair san mateo | 480 | 24 |
| hair salon san mateo | 480 | 28 |
What we saw.
What we would do.
auto repair san mateo
Directories and a mobile mechanic brand. No independent shop's own site.
cpa san mateo
A tax firm's search listing showed one phone number and its homepage another, and San Mateo wasn't among its offices.
veterinarian san mateo
Mostly employment results, not pet owners looking for care.
Snapshot from November 2026. Business names withheld.
Straight answers.
Real follow-through.
We had a Google profile but hadn't done much with it. Eric helped us sort out our services, replace old photos and make sure the links went to the right pages.
I kept putting off the website because I thought I had to write everything first. Once we talked through what customers usually ask me, the content came much more easily.
What I remember most is that he followed up. If something needed an answer or a correction, it didn't disappear into an email thread. As a business owner, I value that.
Four ways in.
One price list.
Holiday price, ends Dec 31
Foundation
Standard Foundation scope, booked by December 31, 2026. Ecommerce, multi-location, multilingual and larger sites are quoted separately. Care required for months 2 to 7.
- Front end and back end build
- Built for search, GA4 tracking
- Up to 8 core pages
Growth
- Profile, reviews, local pages
- Offsite work on your budget
Look first.
Then choose the scope.
Growth Review
We look at your business, website and search presence, then recommend a starting point. An initial assessment, not a full strategy or implementation.
Choose the scope
If the site needs rebuilding, we discuss Foundation. If it is ready for ongoing work, we scope Growth. You never buy every plan in sequence.
Build or improve
Work follows the agreed scope. We connect analytics and inquiry tracking, then review what should change next.
Questions from
San Mateo owners.
Is SEOD really based in San Mateo?
Yes. SEOD is based in San Mateo and works as one team. Other city pages describe where we work, not extra offices.
We already show up for our name. What's left?
Usually the searches for what you do, like 'plumber san mateo'. The review shows who holds those spots and what it takes to move.
Has SEOD worked with San Mateo businesses?
Yes. San Mateo businesses have booked a Website and Visibility Audit or a Growth Review with SEOD. Results we show are labeled with where they really happened.
What does it cost to start?
Foundation is $4,500. With the required Care plan ($250 a month for months 2 to 7), the first seven months come to $6,000. There is no setup, activation or onboarding fee.Foundation is $2,800 for the season, regularly $4,500. Through December 31. With the required Care plan ($250 a month for months 2 to 7), the first seven months come to $4,300, regularly $6,000. There is no setup, activation or onboarding fee.
What does Foundation include?
A complete website built to be found: up to 8 core pages, mobile design, copywriting, forms or basic booking, GA4 and conversion tracking, technical search setup, Google Business Profile setup where eligible, and a blog with 10 search-focused launch articles. Ecommerce, multi-location, multilingual and larger sites are quoted separately.
Is there a monthly fee?
Care is $250 a month, required for months 2 through 7, then month to month. It keeps the site maintained and includes 2 strategic articles a month during those six months.
What about ongoing SEO and ads?
That's Growth. It's quoted after your Growth Review, and most plans begin with a 90-day initial term, then month to month. Offsite ranking work, like links, citations and local press, runs on a monthly budget you set.
Can you fix our Google Business Profile?
Yes. Profile setup is part of Foundation where your business is eligible. Ongoing profile and local listing work is part of Growth.
Who owns the website?
You do. Your domain, hosting, analytics, ad accounts and content stay in your name.
Are rankings guaranteed?
No. Rankings and AI citations aren't guaranteed by SEOD or anyone else. We agree on the work up front and how progress gets measured.
What happens in the Growth Review?
It costs nothing. Eric looks at your site, your listings and the searches that matter to you, then recommends where to start. It's a starting recommendation, not a full audit or a sales pitch.
Who will I work with, and when can I reach you?
Eric Lee, SEOD's founder, with one team behind him. SEOD has been building since 2016. Requests are answered 7 AM to 11 PM Pacific, in English, Korean or Spanish.
Let's lookat yours.
Tell Eric about your San Mateo business. He'll tell you what to fix first.
No cost. No obligation. Or call Eric at 707-718-3579.
Holiday price: Foundation websites $2,800, regularly $4,500. Through December 31.
Foundation websites
$2,800.
Regularly $4,500. Through December 31.
- Up to 8 core pages, built for phones first
- Copywriting, GA4 and conversion tracking
- Google Business Profile setup and 10 launch articles
Standard Foundation scope, booked by December 31, 2026. Ecommerce, multi-location, multilingual and larger sites are quoted separately. Care required for months 2 to 7.