Project overviewRestaurants
Gen Korean BBQ
A multi-location Korean barbecue group where Eric held a direct operating role. The work was consistent execution across every location.
Client details for this engagement are confidential, so this overview covers the scope and the approach rather than figures.
The business
Gen Korean BBQ is a multi-location all-you-can-eat Korean barbecue group.

The challenge
A large multi-location restaurant needs every location to execute the same way: labor, food cost, staffing, training, food safety, service standards and location-level management.
Our role
An operating role inside the business, alongside a client engagement with SEOD. Eric had direct responsibility for day-to-day operations, which is why this page describes the work from the inside.
How we approached it
The perspective came from running restaurants, not from a marketing dashboard. A marketing idea only matters if the restaurant can staff it, execute it, handle the demand, protect its margins and still give guests a good experience.
What we delivered
Multi-unit operations.
Labor and cost-of-goods management, operational audits, and store-level performance management.
Procedures and training.
SOPs and procedures, employee training, and food-safety and compliance standards.
Troubleshooting.
Operational problem solving, with marketing and guest-experience work brought in where it affected store performance.
What changed
More consistent procedures and accountability across locations, and stronger management discipline around labor, food cost, compliance and daily restaurant performance.
These outcomes are qualitative. No figures are published for this engagement.
Let us look at yours.
If your locations run differently depending on who is on shift, start with a Business Growth Review.
It costs nothing and commits you to nothing. If SEOD is not the right fit, Eric will tell you straight.