Obaba Fresh
Seafood and meat distribution serving Bay Area foodservice accounts.
Verified operating role; business details held under NDA. Logo permission is not on file, so this page carries the name only.
Engagement type.
Operating Experience + SEOD Engagement.
What this was.
Eric led operational functions within the business while also applying the systems, marketing and process improvements that would eventually inform SEOD’s operator-led methodology.
Documented results.
No performance metrics are published for this engagement. This is operating experience rather than agency work, and putting a number here that nobody can check would defeat the reason for listing it at all.
The operating advantage.
Distribution is judged on order accuracy and delivery windows. A restaurant that receives the wrong case at 6am does not care about the relationship.
Cold chain, route density and account-level margin are the three levers, and most operators only watch the first.
Wholesale buyers behave nothing like consumers, so the funnel that serves them is a different build, not the same site with a wholesale page bolted on.
Engagement timeline.
Engagement details available under NDA.
Where to go next.
Let's talk about your business.
Ten-minute call. Free. If SEOD isn't the right fit for you, Eric will tell you straight.
87% of clients renew at month 6. Most see traction inside 90 days.