Project overviewB2BBay Area
Obaba Fresh
A seafood and meat distributor serving Bay Area foodservice accounts, where Eric held a direct operating role. The work was operating structure, from receiving to delivery.
Client details for this engagement are confidential, so this overview covers the scope and the approach rather than figures.
The business
Obaba Fresh distributes seafood and meat to Bay Area foodservice accounts.
The challenge
The business needed stronger operating structure across warehouse and distribution workflows, inventory, purchasing, vendor coordination, labor, food safety, sanitation and cost control.
Our role
An operating role inside the business, alongside a client engagement with SEOD. Eric had direct responsibility for day-to-day operations, which is why this page describes the work from the inside.
How we approached it
Distribution has a different set of problems from restaurants: receiving, storage, inventory, purchasing, fulfillment, spoilage, vendor relationships, labor and margins. The work started from those dependencies rather than treating the company as a marketing client.
What we delivered
SOPs and controls.
Standard operating procedures and operational controls, developed and refined.
Warehouse and purchasing.
Warehouse workflows, inventory and purchasing, and vendor coordination.
Food safety and cost.
Labor, food-safety and sanitation procedures, and cost-of-goods analysis.
Distribution.
The distribution process itself.
What changed
More consistent processes and better operational visibility across the warehouse and distribution operation, with clearer procedures and stronger controls around inventory, labor, food safety and workflow.
These outcomes are qualitative. No figures are published for this engagement.
Let us look at yours.
If the problem is inside the operation rather than in the marketing, start with a Business Growth Review.
It costs nothing and commits you to nothing. If SEOD is not the right fit, Eric will tell you straight.