Project overviewHome ServicesSouthern California
Mike Diamond's Plumbing Services
A home services company in a competitive Southern California market. The work covered local search, the service pages, and the path from a search to a qualified call.
Client details for this engagement are confidential, so this overview covers the scope and the approach rather than figures.
The business
Mike Diamond's Plumbing Services is a home services company. This engagement was in Southern California.
The challenge
Local service markets are crowded, and customers often decide quickly. Local visibility, reputation, website conversion and qualified inbound calls all feed straight into revenue.
How we approached it
Home services are operational businesses. More calls only help if the company can answer them, dispatch well, manage capacity and turn the opportunity into revenue, so the marketing work was planned with that in mind.
What we delivered
Local SEO and Business Profile.
Strategy for local search and the Google Business Profile.
Service pages.
Clearer digital positioning and service-page structure.
Conversion paths.
Stronger routes from a search to an inquiry.
Acquisition and reputation.
Support for local customer acquisition and reputation strategy.
What changed
A stronger digital foundation for local customer acquisition, and a clearer path from local search to qualified service inquiries.
These outcomes are qualitative. No figures are published for this engagement.
Let us look at yours.
If more calls would only help if you could handle them, start with a Business Growth Review.
It costs nothing and commits you to nothing. If SEOD is not the right fit, Eric will tell you straight.