Project overviewEducation
IVY'D College Prep
A college admissions consulting practice. Families take months to decide, so the site and search work were built around that longer journey rather than a quick lead form.
Client details for this engagement are confidential, so this overview covers the scope and the approach rather than figures.
The business
IVY'D College Prep is a college admissions consulting practice.
The challenge
Admissions support is a high-consideration service. Students and parents need to understand the value, the process and the services before they will inquire, and the practice needed a clearer digital presence to make that case.
How we approached it
College admissions consulting is not an impulse purchase. Families research, compare, ask questions and often take months or years to decide. The work was built around that longer journey instead of treating the site as a simple lead-generation page.
What we delivered
Website strategy and structure.
A site structure developed and refined around what families need to know.
Journeys for families.
Services organized around the paths prospective students and parents actually take.
Search and positioning.
Better search visibility and digital positioning.
Inquiry paths.
Stronger routes from researching admissions support to starting an inquiry.
What changed
A clearer online picture of the practice, and a more structured path from discovery to understanding the services and making an inquiry.
These outcomes are qualitative. No figures are published for this engagement.
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