Project overviewBeauty & personal careBay Area
Dolly Eye Boutique
A permanent makeup and beauty studio. We organized the site around how customers research before they book, improved local visibility, and made the path to booking clearer.
Client details for this engagement are confidential, so this overview covers the scope and the approach rather than figures.
The business
Dolly Eye Boutique is a permanent makeup and beauty studio. It is a beauty and personal care business, not a medical aesthetics practice.
The challenge
Customers research permanent makeup carefully before they book. The studio needed stronger local visibility and a clearer online journey for people comparing their options.
How we approached it
Customers here are buying trust as much as a service. Portfolio presentation, reputation, service clarity, location and booking friction all affect whether someone books, so the site was planned around that whole decision rather than as a brochure.
What we delivered
Website and online presence.
Strategy for the site and the studio's wider online presence.
Service information.
Services organized around what customers are trying to find out.
Local search.
Stronger positioning in local search results.
Path to booking.
Clearer routes from discovering the studio to making an inquiry or booking.
What changed
The studio's services are presented more clearly online, and prospective customers have a more direct path to understand their options and take the next step.
These outcomes are qualitative. No figures are published for this engagement.
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