Project overviewB2B
Legion Gears
A B2B brand selling through Amazon's fulfillment network. Digital sales, fulfillment and internal workflows needed to work together rather than as separate systems.
Client details for this engagement are confidential, so this overview covers the scope and the approach rather than figures.
The business
Legion Gears is a B2B brand that sells through Amazon marketplace fulfillment.
The challenge
In a B2B e-commerce and Amazon fulfillment business, digital sales, fulfillment and internal workflows need to work together. Here they were operating as separate systems.
How we approached it
E-commerce growth has operational consequences. More orders can mean fulfillment problems, customer service issues, inventory pressure and thinner margins if the systems underneath are not ready. The work considered those effects rather than treating online sales as the finish line.
What we delivered
B2B and e-commerce strategy.
Support on the company's B2B and e-commerce strategy.
Customer acquisition.
Work on the digital customer-acquisition side of the business.
Process and workflow.
Process and workflow changes connected to online fulfillment and operations.
What changed
Better structure connecting the company's digital presence, customer acquisition and operating workflows.
These outcomes are qualitative. No figures are published for this engagement.
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