Project overviewB2B
Julibiant Kids
A children's product brand selling through Amazon's fulfillment network. The work treated the storefront, customer acquisition and fulfillment as one system.
Client details for this engagement are confidential, so this overview covers the scope and the approach rather than figures.
The business
Julibiant Kids is a children's product brand that sells through Amazon marketplace fulfillment.
The challenge
The brand's e-commerce presence, Amazon operations, fulfillment and customer acquisition needed to line up with each other.
How we approached it
An e-commerce business is not just a website or an Amazon account. Customer acquisition, inventory, fulfillment, customer experience, margins and operating capacity all affect one another, so they were looked at together.
What we delivered
E-commerce strategy.
Support on the brand's e-commerce and digital strategy.
Customer experience.
Improvements to the online shopping experience.
Customer acquisition.
Work on the opportunities to bring in new customers.
Fulfillment.
The operational side of fulfillment and digital sales.
What changed
A more structured digital and operational foundation, and a closer connection between online customer acquisition and fulfillment.
These outcomes are qualitative. No figures are published for this engagement.
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