Project overviewNonprofitEast Palo Alto
Hope Horizon East Palo Alto
A youth development nonprofit in East Palo Alto. We helped build a more systematic development operation: donor and partner pipelines, structured outreach, and the communications to support them.
Client details for this engagement are confidential, so this overview covers the scope and the approach rather than figures.
The business
Hope Horizon East Palo Alto is a youth development nonprofit serving East Palo Alto.
The challenge
The organization needed stronger development and communications infrastructure, and a way to reach beyond its existing relationships to a broader pipeline of donors, churches, corporations, foundations, volunteers and community partners.
How we approached it
This was not only a marketing problem. Communications, fundraising, donor data, partnerships, storytelling and organizational capacity had to work as one system, so they were worked on together.
What we delivered
Donor and CRM analysis.
Analysis of the organization's existing donor and CRM data.
Fundraising and partnership strategy.
Strategies covering major donors, lapsed donors, foundations, corporations, churches and community partners.
Prospecting and outreach.
Prospecting systems and a structured approach to outreach.
Website and communications.
Support for the website and communications strategy, and a structured impact-reporting process.
What changed
A more systematic development operation: clearer prospect pipelines, structured partnership outreach, better donor intelligence, and a stronger framework for fundraising and communications.
These outcomes are qualitative. No figures are published for this engagement.
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