The agency built inside restaurants.
Sixteen years running F&B operations. $54M+ in annual P&L managed across BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi, and Obaba Fresh. Eric doesn't learn restaurants on your dime. He's been on your side of the pass.
The restaurant problems we actually solve.
Empty weeknights.
Your Friday is fine but Tuesday is a ghost town. We build the Google Ads, Meta geo-campaigns, and review strategy that drives weekday covers. See Get Busy.
Reviews stuck at 3.8.
Your food is better than your rating. Review acquisition SOPs, reply strategy, and GBP optimization typically move a restaurant from 3.8 to 4.4+ within 90 days. See Get Found.
Labor creeping past 32%.
Schedules don't match sales curves. OT exposure isn't being tracked. There's a silent assumption that "we need this many people", but nobody's done the math recently. See Operations.
Menu selling the wrong items.
Your best margin items are buried on page 2. Your servers push the easy item instead of the profitable one. Menu engineering + server training fixes this fast.
Front-of-house walk-outs.
Guests leave when they wait too long at the door. The host sees this; the owner often doesn't. Onsite audit catches this kind of invisible revenue loss.
Online ordering eating your margin.
DoorDash + Uber take 30%. You can claw some of that back with direct-order funnels, loyalty integration, and offer-of-the-week campaigns that convert delivery customers into walk-in regulars.
Restaurants we've helped.
A sample, full case studies on the case studies page.
"We went from 2-3 calls a week to 25 potentials a week in just a year. We started seeing results in 3 months of SEO."
"Our website gets compliments for being easier to navigate and the click-through-rate has doubled."
"Having SEOD take care of our website development and initial SEO was the best business decision we could've made."
Languages your team actually speaks.
In Bay Area restaurants, your FOH, BOH, and suppliers often speak three different languages. SEOD serves clients in English, Korean, and Spanish. SOPs can be delivered bilingually. Training materials can be dubbed. Kitchen instructions can be written in the language the kitchen actually works in.
Bay Area coverage.
San Mateo HQ. Onsite visits to San Francisco, Oakland, Berkeley, San Jose, Palo Alto, Redwood City, Daly City, South SF, and anywhere in between. We travel for multi-location clients in Sacramento, Monterey, and LA, with travel priced separately.
Let's talk about your restaurant.
Ten-minute call. Tell me what's off, empty calendar, shrinking margins, review anxiety. I'll tell you what I'd do in your shoes.
📞 707-718-3579Where we work in the Bay Area.
SEOD has live engagements across the Bay Area. Most relevant city pages for this vertical: