Auto repair marketing that books same-day service.
I have run service operations at scale, $54M+ across BCD, Gen, Sake2Me, and Obaba. I know what gets a service tech to push the review-request button at the end of every job. Most independent shops have a $0 marketing budget and a 2014 GBP. We rebuild the local search presence, the appointment funnel, and the review flywheel so the morning calls turn into booked bays before the chain quotes the cheaper oil change.
Starting at $3,000 for the Same-Day Service Sprint. 30 to 45 days.
Sprint built for Bay Area independent auto repair shops doing $500K to $5M in annual revenue.
Built by Eric Lee. 16 years F&B operations, $54M+ in annual P&L managed across BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi, and Obaba Fresh. Stateside team. Bay Area onsite for kickoff.
Five problems we see on every auto repair shop we audit.
No service-specific pages
Your site has a single Services page. Oil changes, brakes, transmission, alignment, all stacked on one URL. None of them rank because the page tries to sell four things at once.
GBP photos from 2014
Customers look at the photos before they look at the reviews. Outdated bay shots, no team photos, no completed-work shots. Your competitor's GBP looks current. Yours does not.
No review followup system
You ask the customer at pickup, they say yes, then forget by Friday. No SMS request, no QR card on the receipt. Reviews stack at the chain instead.
Phone in footer only
Customer on mobile, brake noise getting worse, ready to call right now. Has to scroll to find the number. Taps the competitor's tap-to-call button instead.
Pricing nowhere on the site
Customers want a range before they call. Oil change $79 to $129, brake job $400 to $900 (the shop that publishes ranges captures the call). The shop that hides them loses the call.
Who this is built for.
- Bay Area independent shops doing $500K to $5M in annual revenue
- Owner-operator shops without a dedicated marketing person
- Multi-bay shops with one underperforming service line
- Shops competing against chain operators (Midas, Jiffy Lube) on local search
- Shops in suburban Bay Area submarkets (San Mateo, San Jose, Mountain View, Redwood City, etc.)
Diagnose. Build. Compound.
Diagnose
3-Point Visibility Audit identifies what is leaking in local presence, website conversion, and missed opportunity. 1 page. 48 hours. No sales call.
Build
The $3,000 Sprint ships the conversion-focused page, the GBP cleanup, the intake automation, and the local SEO. Kickoff to launch in 30 to 45 days.
Compound
Matched Maintenance keeps the work compounding. Monthly GBP Posts, review responses, citation checks, one site update. Month-to-month. No contract.
Same-Day Service Sprint, $3,000.
Pick ONE service path (oil and inspection, brake and tire, transmission and engine, or general repair) and we build the conversion-focused page plus the GBP and local SEO that surfaces it. Cross-mentions for other services are allowed in supporting copy. The page sells one outcome.
What's included.
- One conversion-focused service page (your chosen path)
- Appointment request form with SMS notifications to your service writer
- Mobile optimization (tap-to-call, click-to-text, sticky header)
- GBP service list cleanup: correct categories, services, hours, photos
- Local SEO targeting "[city] [service]" terms
- Pricing range block (transparent ranges build trust, not specific quotes)
- Trust content block (years in business, certifications, master technicians, fleet accounts)
- Review request system with QR cards and SMS templates
- Call and form tracking
What's not included.
- Shop management software changes
- Fleet account onboarding workflow
- Paid ads (Google Local Service Ads is a separate retainer)
- Tire pricing comparison feeds
Fixed price. Fixed timeline (30 to 45 days). No retainer required. Add Maintenance after, or don't.
After the Sprint: monthly maintenance.
Recommended for auto repair shops: Standard Maintenance, $397/mo.
Standard Maintenance after the Sprint covers ongoing GBP Posts (2 per month with seasonal service hooks), review responses (up to 10 per month), citation health checks, and one site update per month. Most independent shops stay here long-term.
See the full Maintenance ladder →What this looks like in practice.
Real outcome bands vary by location, service mix, and season. What we can defend: a Peninsula brake-and-tire shop moved from roughly 8 inbound appointment requests per month (mostly Yelp) to a tracked inquiry-form flow with documented monthly velocity in the first 90 days. We rebuilt the service page, fixed the GBP, and set up the SMS review request. Your numbers will depend on your bay count, your team's response time, and your competitive set.
Why an operator runs your auto repair shop marketing.
Eric has run service operations at scale, BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi, Obaba Fresh. That means we know what it takes to get a service tech to actually push the SMS-review-request button at the end of every job, why most "intake forms" go to a Gmail nobody monitors, and how to write the after-service followup that gets the next oil change booked instead of forgotten. Most agencies write service pages for shops they have never walked into. We have stood at a service counter on a Saturday morning.
What Bay Area auto repair shops say.
"Our online presence was last touched in 2016. SEOD rebuilt the brake-and-tire page, cleaned the GBP, and set up the SMS review request. Reviews started stacking within three weeks. Inbound appointment requests doubled by month three. We did not spend a dollar on ads."
Independent auto repair shop, Redwood City
"We were getting outbid by the chains on every brake job. SEOD repositioned the page around transmission, where we actually win on expertise, not price. The right calls started coming in and the wrong calls dropped off."
Transmission specialist, San Jose
"Most of our customers find us on Google now instead of through the BMW community board. SEOD set up the citations and the local SEO so European Bay Area drivers actually find us first. Our intake form gets used now instead of just sitting there."
European auto specialist, Mountain View
What we don’t do.
No annual contracts.
Month-to-month on Maintenance after the Sprint. 30 days notice. Cancel any time.
No offshore handoffs.
Stateside team. Bay Area onsite for Sprint kickoff. You text Eric directly.
No ranking guarantees.
We work toward results we can defend with screenshots and reports, not numbers we made up to win the call.
See what we'd change first.
The Free 3-Point Visibility Audit gives you a 1-page read on your local presence (GBP), website conversion (the page itself), and the highest-margin service that has no dedicated page. Delivered within 48 hours. No sales call.
Questions Bay Area auto repair owners ask.
Which service path should I pick for the Sprint?
Pick the highest-margin recurring service with the most local intent. For most independent shops that is brake-and-tire. For specialty shops it is the specialty (transmission, European, hybrid, fleet). We will look at your GBP categories, your shop margin sheet, and your competitive set on the consult call and recommend the path.
Can you guarantee booked appointments?
No. We cannot promise specific appointment volume because seasonality, local competition, and your team's call-handling drive that. What we can defend: a clean conversion-focused page, current GBP signals, and the SMS review system typically produce a measurable lift in tracked inquiries within the first 60 to 90 days.
Do you do Google Local Service Ads?
Not in the Sprint. We focus organic and GBP first. If you want paid (Google Local Service Ads or Meta), that lives on the Get Busy tier ($1,997/mo) or as a separate retainer. Ad spend is always billed direct to your card, never bundled into our fee.
What about fleet accounts?
We can build the page to support fleet inquiries (commercial accounts, government, dealer overflow), but fleet onboarding workflow lives in SEOD Operations, not Marketing. Marketing puts the inquiry on your desk. Operations builds the SOP that turns it into a recurring account.
What if I do not want to publish my pricing?
We will push hard for a published range because the data is clear that published ranges convert better than "call for pricing." If you absolutely refuse, we will build the page without ranges. We will tell you upfront that you are leaving a measurable percentage of inquiries on the table.
Do you require a 12-month contract?
No. The Sprint is a one-time fixed fee. Maintenance is month-to-month with 30 days notice. Cancel anytime.
Still reading? Get the audit.
One page. 48 hours. No sales call. We will tell you which service path is leaking the most weekday-morning calls before you spend another dollar on marketing.
Get my audit, 48-hour turnaround →