Real estate marketing that turns area search into buyer conversations.
I have sat at kitchen tables with buyers and signed real deals. I know what an actual buyer conversation sounds like, not a Zillow zombie lead. Most agent sites are template IDX feeds that look like every other agent site. We rebuild the area-of-expertise page, the lead capture, and the intake automation so the buyer Googling "Burlingame schools homes" lands on a page that actually earns the next call.
Starting at $3,000 for the Buyer-Agent Pipeline Sprint. 30 to 45 days.
Sprint built for Bay Area solo agents and small teams doing $500K to $5M in annual GCI.
Built by Eric Lee. 16 years F&B operations, $54M+ in annual P&L managed across BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi, and Obaba Fresh. Stateside team. Bay Area onsite for kickoff.
Five problems we see on every real estate team we audit.
Site is an IDX feed with no point of view
Your site is a Zillow or Boomtown template with the same data every other agent has. Buyers do not call you because the site does not signal that you know one neighborhood better than the rest of the market. Generic site, generic agent.
No area-of-expertise page
You sell across the Peninsula. The site says so. Buyers Googling "Burlingame elementary schools" want a page about Burlingame elementary schools, not a generic "Peninsula homes for sale" page. The agent with the Burlingame page wins the call.
Lead capture is the broker default
Form goes into the broker CRM. You see it 24 hours later. The buyer already filled out three other agents' forms in the meantime. The agent who replied in 15 minutes won the showing.
Reviews stuck on Zillow
Buyers research agents on Zillow first, Google second. If your GBP has 4 reviews and your Zillow has 40, buyers see the GBP gap and move on. Velocity and consistency across platforms matter.
No client-success stories with addresses
Every agent says "I sold many homes in this area." The agent who shows three closed deals with specific neighborhoods, asking prices, and final prices builds trust the others cannot. Most sites have none of this.
Who this is built for.
- Bay Area solo agents or small teams (1 to 5 agents) doing $500K to $5M in annual GCI
- Agents working a specific area-of-expertise (school district, city, neighborhood, ADU-friendly lots)
- Agents who want fewer, higher-quality buyer inquiries (not more zombie leads from the IDX feed)
- Agents transitioning from referral-only to organic search growth
- Agents in Peninsula, South Bay, or East Bay corridors
Diagnose. Build. Compound.
Diagnose
3-Point Visibility Audit identifies what is leaking in local presence, website conversion, and missed opportunity. 1 page. 48 hours. No sales call.
Build
The $3,000 Sprint ships the conversion-focused page, the GBP cleanup, the intake automation, and the local SEO. Kickoff to launch in 30 to 45 days.
Compound
Matched Maintenance keeps the work compounding. Monthly GBP Posts, review responses, citation checks, one site update. Month-to-month. No contract.
Buyer-Agent Pipeline Sprint, $3,000.
Pick ONE area-of-expertise (one city, one school district, one neighborhood, or one property type like ADU-friendly lots) and we build the conversion-focused page plus the GBP and local SEO that surfaces it. Cross-mentions for other areas are allowed in supporting copy. The page sells one outcome.
What's included.
- One conversion-focused area-of-expertise page (your chosen area)
- Lead capture form with email and SMS notifications to your phone in real time
- Mobile optimization (tap-to-call, click-to-text, sticky header)
- GBP service list cleanup: correct categories (Real estate agent, Real estate consultant), service areas, hours, photos
- Local SEO targeting "[area] homes" plus school-district and property-type modifiers
- Three closed-deal proof blocks (with addresses, asking prices, final prices, blurred buyer info)
- Trust content block (years licensed, brokerage, area expertise, language fluency)
- Review display anchored from GBP and Zillow
- Call and form tracking
What's not included.
- Brokerage CRM changes (we connect to what you use, Follow Up Boss / KW Command / etc.)
- MLS data integration (your IDX provider already does this)
- Paid ads (Facebook / Google for real estate is a separate retainer)
- Open-house event coordination
Fixed price. Fixed timeline (30 to 45 days). No retainer required. Add Maintenance after, or don't.
After the Sprint: monthly maintenance.
Recommended for real estate teams: Standard Maintenance, $397/mo.
Standard Maintenance after the Sprint covers ongoing GBP Posts (2 per month with new listings, just-solds, and market notes), review responses (up to 10 per month with broker-compliant language), citation health checks, and one site update per month. Most Bay Area agents and small teams stay here long-term.
See the full Maintenance ladder →What this looks like in practice.
Real outcome bands vary by area, price point, and brokerage. What we can defend: a Peninsula agent moved from roughly 4 inbound buyer inquiries per month (mostly Zillow leads) to a tracked direct-to-agent flow with documented monthly velocity in the first 90 days. We rebuilt the Burlingame-schools page, fixed the GBP categories, and added the SMS notification on form submit. Your numbers will depend on your area, your price point, and your competitive set.
Why an operator runs your real estate team marketing.
Eric has built and sold across BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi, and Obaba Fresh. That means we know what it takes to actually answer the inbound in 15 minutes, why most IDX-fed leads are not real buyers, and how to write the followup that respects the buyer's timeline without burning the brokerage compliance rules. Most agencies write agent sites for people they have never sat with at a kitchen table. We know what a real buyer conversation sounds like.
What Bay Area real estate teams say.
"My IDX site got plenty of zombie leads but almost no real buyers. SEOD built a Burlingame-schools page that actually means something and the inbound now matches what I am looking for. Closing rate on inquiries went up because the inquiries are better."
Buyer-side agent, Burlingame
"We were dependent on Zillow leads at $400 each. SEOD set up the area page and the lead capture and we started getting direct inbound inquiries. Cost per real lead dropped by more than half inside six months."
Small team, Mountain View
"My old site looked like every other Palo Alto agent. SEOD rebuilt around the specific Palo Alto sub-neighborhoods I actually farm, with closed-deal proof for each. Sellers call me first now."
Listing agent, Palo Alto
What we don’t do.
No annual contracts.
Month-to-month on Maintenance after the Sprint. 30 days notice. Cancel any time.
No offshore handoffs.
Stateside team. Bay Area onsite for Sprint kickoff. You text Eric directly.
No ranking guarantees.
We work toward results we can defend with screenshots and reports, not numbers we made up to win the call.
See what we'd change first.
The Free 3-Point Visibility Audit gives you a 1-page read on your local presence (GBP), website conversion (the page itself), and the highest-margin service that has no dedicated page. Delivered within 48 hours. No sales call.
Questions Bay Area real estate agents ask.
Which area should I pick for the Sprint?
Pick the highest-conversion area where you have actual closed deals to show. If you have closed five Burlingame Hillsborough homes in the last 18 months, that is your area. If you sold one Belmont condo three years ago, that is not. We will audit your closing history, your competitor agents' GBPs, and the local search volume on the consult call.
Can you guarantee buyer leads?
No. We cannot promise specific lead volume because seasonality, price point, and market cycle drive that. What we can defend: an area-of-expertise page typically converts at 3 to 5x the rate of a generic IDX homepage. Your raw inquiry count will depend on the search volume of your chosen area.
What about DRE compliance on the page?
We follow your brokerage's DRE compliance requirements on every page. License number in the footer, brokerage attribution where required, no fair-housing-conflict language, no claims we cannot back. We will send a compliance review to your broker before publishing.
Do you do paid ads (Facebook, Google)?
Not in the Sprint. We focus organic and GBP first because most agent paid-ads dollars get wasted on top-of-funnel zombie leads. If you want paid on top of the Sprint, that lives on the Get Busy tier ($1,997/mo). Ad spend is billed direct to your card.
Can you build pages for multiple areas?
Yes, in Maintenance. The Sprint covers one core area-of-expertise page. We add additional area pages in Maintenance months 2 through 6, one to two per month, prioritized by your closing history and current search volume.
Do you require a 12-month contract?
No. The Sprint is a one-time fixed fee. Maintenance is month-to-month with 30 days notice. Cancel anytime.
Still reading? Get the audit.
One page. 48 hours. No sales call. We will tell you which area-of-expertise page would land you the next serious buyer before you spend another dollar on marketing.
Get my audit, 48-hour turnaround →