Remodeling and ADU marketing that fills the estimate calendar.
I have run enough P&L to know an unqualified estimate call costs you 90 minutes you do not get back. We build the page that pre-qualifies the inquiry before your phone rings. Most Bay Area contractors are buried under unqualified leads (callers who have not seen the project, callers with no budget). We build the page that pre-qualifies the inquiry and the GBP presence that surfaces it for the right intent.
Starting at $3,000 for the Qualified Estimate Sprint. 30 to 45 days.
Sprint built for Bay Area remodeling and ADU contractors doing $2M to $15M in annual revenue.
Built by Eric Lee. 16 years F&B operations, $54M+ in annual P&L managed across BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi, and Obaba Fresh. Stateside team. Bay Area onsite for kickoff.
Five problems we see on every remodeling and ADU page we audit.
Buried by lead-gen sites
Angi, HomeAdvisor, Houzz, Yelp dominate the first page for "[Bay Area submarket] remodeling." Direct-bookable contractor pages get buried. The fix is a service-specific page plus the GBP signal that beats the aggregator.
No service-area page
Your site says "Bay Area." Google needs to know specifically: San Mateo, San Carlos, Redwood City, Belmont. Without service-area content, you do not rank for "[city] remodeling."
No project gallery on the page that sells
Your portfolio lives at /portfolio/. The service page (where the buyer decides) has no images. Buyers do not click through; they bounce.
Unqualified inquiry deluge
Form has fields like "Name, Email, Message." No budget, no timeline, no ownership confirmation, no address. You spend an hour on the phone before you know the lead is a no-go.
No ADU page
ADU and accessory dwelling unit searches are climbing in the Bay Area. Contractors who build a dedicated ADU page rank for it. Contractors who treat ADU as a bullet on "Services We Offer" do not.
Who this is built for.
- Bay Area general contractors, design-build firms, and ADU specialists
- Firms doing $2M to $15M in annual revenue
- Firms with at least one signature service (full kitchen, bath, whole-home, or ADU) underdeveloped on the website
- Firms with at least 6 strong project photos to anchor the gallery
- Firms with a clear pre-qualification rubric (budget floor, timeline, ownership type) they want enforced at the form
Diagnose. Build. Compound.
Diagnose
3-Point Visibility Audit identifies what is leaking in local presence, website conversion, and missed opportunity. 1 page. 48 hours. No sales call.
Build
The $3,000 Sprint ships the conversion-focused page, the GBP cleanup, the intake automation, and the local SEO. Kickoff to launch in 30 to 45 days.
Compound
Matched Maintenance keeps the work compounding. Monthly GBP Posts, review responses, citation checks, one site update. Month-to-month. No contract.
Qualified Estimate Sprint, $3,000.
One high-value service landing page (full remodel, kitchen, bath, ADU, or accessory unit) plus the project gallery and visibility setup that surfaces real estimate requests instead of price-shoppers.
What's included.
- One high-value service landing page (your chosen path)
- Project gallery section sourcing 6 to 12 of your real photos (you provide them)
- Service-area content for the Bay Area submarkets you actually work in
- Quote request form with pre-qualifying fields (timeline, budget range, ownership status, address)
- Automated confirmation email to the inquirer plus same-time email to you with the form data
- License, insurance, and trust sections (visible above the fold on mobile)
- GBP cleanup: correct service categories, attributes, service area, photos
- On-page SEO targeting "[Bay Area submarket] [service]" terms
- Lead tracking (form, call, and GBP action attribution)
What's not included.
- Photography of completed projects (you provide; we curate)
- Permit research or zoning content (we link to public resources; we do not author legal-equivalent guidance)
- CRM integration beyond email routing (separate scope)
- Paid ads (separate retainer if you want Google Ads on top)
Fixed price. Fixed timeline (30 to 45 days). No retainer required. Add Maintenance after, or don't.
After the Sprint: monthly maintenance.
Recommended for remodeling and ADU contractor: Standard Maintenance, $397/mo.
Standard Maintenance after the Sprint covers GBP Posts (2 per month), review responses (up to 10), citation checks, and one site update per month. Important: the gallery refresh depends on you supplying 3 to 5 new project photos and basic details monthly. The Sprint builds the rhythm; Maintenance keeps it going only as long as you supply the inputs. We will tell you if the gallery goes stale.
See the full Maintenance ladder →What this looks like in practice.
Real outcomes vary by submarket, project type, and competitive density. What we can defend: contractors with a dedicated service page plus a real project gallery rank for "[submarket] [service]" terms; contractors without one do not. The Sprint puts you in the eligible-to-rank pool. The quality of the inquiries (qualified vs price-shoppers) is improved by the form's pre-qualifying fields and the trust signals on the page.
Why an operator runs your remodeling and ADU contractor marketing.
Eric ran restaurant operations across $54M+ in annual P&L. That experience translates: restaurants and contractors both bleed time on unqualified inquiries that go nowhere. The Sprint is built so the form filters out the noise before the call ever reaches you. We do not promise leads; we promise a system that points the right intent at a page that pre-qualifies.
What Bay Area remodeling and adu clients say.
"Our problem was unqualified leads, homeowners with $40k budgets calling for $250k projects. SEOD added the budget qualifier on the estimate form and built the ADU-specific page. Now most estimate calls are real. Time saved is significant."
ADU builder, San Jose
"Kitchen remodel inquiries used to disappear into the contact form. SEOD set up the intake automation so my project manager gets notified and the homeowner gets a real reply within an hour. Two thirds of estimate appointments now book on the first call."
Kitchen remodeling contractor, Mountain View
"We do whole-home remodels at the high end and we needed a portfolio site that signals that, not a Wix template. SEOD rebuilt the site with project pages, the right schema, and a clean estimate funnel. Inquiries are higher intent now."
Whole-home remodeling firm, Palo Alto
What we don’t do.
No annual contracts.
Month-to-month on Maintenance after the Sprint. 30 days notice. Cancel any time.
No offshore handoffs.
Stateside team. Bay Area onsite for Sprint kickoff. You text Eric directly.
No ranking guarantees.
We work toward results we can defend with screenshots and reports, not numbers we made up to win the call.
See what we'd change first.
The Free 3-Point Visibility Audit gives you a 1-page read on your local presence (GBP, service area, license display), website conversion (the form, the trust signals, the gallery), and the missed service opportunity (typically: the ADU or accessory unit page nobody built yet). Delivered within 48 hours. No sales call.
Questions Bay Area remodelers and ADU builders ask.
Which service path should I pick for the Sprint?
Whichever has the highest project value AND clear local search intent. Most Bay Area remodelers pick ADU (high project value, strong search intent in Bay Area zoning environment) or full kitchen remodel (high contribution margin, well-defined buyer journey). We help pick on the consult call based on your historical project mix.
What about the project gallery: do I need new photos?
You need at least 6 strong photos for the Sprint launch. If you have those (job-site finals, real lighting, no clutter), we work with them. If your library is thin, we build the page with placeholders and you upgrade as you complete projects. Bay Area architectural photography runs $1,500 to $3,500 per project shoot; we can refer.
What about license, bond, insurance display?
Required for trust on any contractor page. We surface your CSLB license number, bond information, and general liability insurance carrier in a fixed footer block on every page. We do not provide legal-equivalent compliance review; you maintain those credentials independently.
Can you guarantee qualified inquiries?
No. Inquiry quality depends on the form's pre-qualifying fields, your service area definition, and the buyers actively searching your market in any given month. The Sprint gives you a defensible page and a qualifying form. Specific lead volume and quality vary by season, submarket, and competitive set.
Do you do Google Ads on top?
Not in the Sprint. Google Ads for contractors is a separate retainer because the keyword research, conversion tracking, and creative for paid are their own discipline. We can scope it after the Sprint launches if you want paid on top of organic.
What about ADU-specific zoning content?
We link to public city and county resources for zoning, permits, and ADU rules. We do not author legal-equivalent guidance because zoning changes and we are not your counsel of record. The page focuses on selling your build capability, not on being a zoning encyclopedia.
Still reading? Get the audit.
One page. 48 hours. No sales call. We will tell you which inquiry stage is killing your close rate before you spend another dollar on marketing.
Get my audit, 48-hour turnaround →