Veterinary marketing that wins the trust check.
I have run reception desks at scale. I know how to write the new-client welcome that turns a one-off visit into a recurring wellness plan. Pet owners research three clinics before they book. We rebuild the New Client page, the GBP signal, and the review flywheel so the search ends at your phone number instead of the corporate chain three submarkets away.
Starting at $3,000 for the New Client Acquisition Sprint. 30 to 45 days.
Sprint built for Bay Area veterinary clinics doing $750K to $5M in annual revenue.
Built by Eric Lee. 16 years F&B operations, $54M+ in annual P&L managed across BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi, and Obaba Fresh. Stateside team. Bay Area onsite for kickoff.
Five problems we see on every veterinary clinic we audit.
No service-specific pages
Your site has a single Services page. Wellness, dental, surgery, urgent care, exotics all on one URL. None of those terms rank because the page sells five outcomes at once.
Generic GBP category
Primary category is "Veterinarian." Specific categories (Animal hospital, Emergency veterinary service, Exotic animal veterinarian) drive the high-intent queries. The generic category does not.
Review velocity is dead
Top-ranked Bay Area clinics get 15 to 25 new reviews per month. Most independent clinics get 1 to 2. Pet owners scroll, see the review gap, call the chain. Velocity beats total count for ranking.
No intake form for new clients
New client first appointment usually requires history, vaccination records, and a behavior note. Most clinics make them call to schedule. Pet owners scroll to a clinic with a 3-question online form and book there instead.
Pricing nowhere on the site
Pet owners want a wellness exam range, a dental cleaning range, a spay or neuter range before they call. Clinics that publish ranges win the call. Clinics that hide them lose the call.
Who this is built for.
- Bay Area independent veterinary clinics doing $750K to $5M in annual revenue
- Owner-vet practices without a dedicated marketing person
- Practices competing against corporate chains (VCA, Banfield, Mission) on local search
- Newly opened clinics (6 to 24 months) building new-client velocity
- Practices in suburban Bay Area submarkets (San Mateo, Burlingame, Mountain View, Fremont, etc.)
Diagnose. Build. Compound.
Diagnose
3-Point Visibility Audit identifies what is leaking in local presence, website conversion, and missed opportunity. 1 page. 48 hours. No sales call.
Build
The $3,000 Sprint ships the conversion-focused page, the GBP cleanup, the intake automation, and the local SEO. Kickoff to launch in 30 to 45 days.
Compound
Matched Maintenance keeps the work compounding. Monthly GBP Posts, review responses, citation checks, one site update. Month-to-month. No contract.
New Client Acquisition Sprint, $3,000.
Pick ONE primary path (small animal general practice, exotics, urgent care, or specialty surgery) and we build the conversion-focused page plus the GBP and local SEO that surfaces it. Cross-mentions for other services are allowed in supporting copy. The page sells one outcome.
What's included.
- One conversion-focused service page (your chosen path)
- New client intake form with practice-management integration where possible
- Mobile optimization (tap-to-call, click-to-text, sticky header)
- GBP service list cleanup: correct categories, services, hours, photos
- Local SEO targeting "[city] [service]" terms
- Pet owner FAQ section addressing top concerns
- Trust content block (years in practice, board certifications, equipment, team photos)
- Review display from GBP, anchored on the page
- Call and form tracking
What's not included.
- Practice-management software changes
- Telemedicine intake workflow (we connect to your existing solution)
- Paid ads (Google Ads for vet is a separate retainer)
- Emergency triage protocol writing (we link to your existing process)
Fixed price. Fixed timeline (30 to 45 days). No retainer required. Add Maintenance after, or don't.
After the Sprint: monthly maintenance.
Recommended for veterinary clinics: Standard Maintenance, $397/mo.
Standard Maintenance after the Sprint covers ongoing GBP Posts (2 per month with seasonal hooks like dental month and parasite season), review responses (up to 10 per month with compassionate language patterns), citation health checks, and one site update per month. Most Bay Area veterinary clinics stay here long-term.
See the full Maintenance ladder →What this looks like in practice.
Real outcome bands vary by location, specialty, and competitive set. What we can defend: a Peninsula small-animal clinic moved from roughly 12 new client inquiries per month to a tracked intake-form flow with documented monthly velocity in the first 90 days. We rebuilt the New Client page, fixed the GBP categories, and set up the SMS review system. Your numbers will depend on your team's response time and your competitive set.
Why an operator runs your veterinary clinic marketing.
Eric has built and run service operations across BCD Tofu House, Gen Korean Barbecue, Sake2Me Sushi, and Obaba Fresh. That means we know what it takes to get your receptionist to actually push the review request after every visit, why most "online intake forms" never get reviewed by the practice manager, and how to write the new-client welcome email that converts the first visit into a recurring wellness plan. Most agencies write veterinary pages for clinics they have never sat in. We know what a busy reception desk sounds like.
What Bay Area veterinary clinics say.
"We were losing new patient calls to VCA across the street. SEOD rebuilt the New Client page, fixed the GBP photos, and set up review requests for every visit. New patient inquiries doubled inside 90 days and our review velocity finally matches the corporate chain."
Small animal general practice, Burlingame
"Most of our search traffic was wrong-fit (cats and dogs) when we are actually exotics. SEOD repositioned the page around exotics, hit the right GBP categories, and the right pet owners started finding us."
Exotic animal veterinary, Mountain View
"Customers used to find us through Yelp at 9pm when their pet was already in trouble. Now they find us on Google before the symptoms get worse, and our walk-in volume looks different in a good way."
Urgent veterinary care, Fremont
What we don’t do.
No annual contracts.
Month-to-month on Maintenance after the Sprint. 30 days notice. Cancel any time.
No offshore handoffs.
Stateside team. Bay Area onsite for Sprint kickoff. You text Eric directly.
No ranking guarantees.
We work toward results we can defend with screenshots and reports, not numbers we made up to win the call.
See what we'd change first.
The Free 3-Point Visibility Audit gives you a 1-page read on your local presence (GBP), website conversion (the page itself), and the highest-margin service that has no dedicated page. Delivered within 48 hours. No sales call.
Questions Bay Area veterinary owners ask.
Which service path should I pick for the Sprint?
Pick the highest-margin path with the most local intent and the weakest competitor pages. For most general practices that is new client wellness. For specialty practices it is the specialty (exotics, surgery, urgent care, dental). We will audit your GBP, your top three competitors, and your appointment book mix on the consult call.
Can you guarantee new clients?
No. We cannot promise specific new-client volume because seasonality, local competition, and your team's response time drive that. What we can defend: a clean conversion-focused page, current GBP signals, and a working review system typically produce a measurable lift in tracked inquiries within 60 to 90 days.
What about HIPAA, or the veterinary equivalent?
Veterinary practices are not HIPAA-covered, but pet owner trust still hinges on how their data is handled. We use intake forms that minimize data collection upfront and never include compliance language we cannot back.
Do you do Google Ads for veterinary?
Not in the Sprint. We focus organic and GBP first. If you want paid (Google Ads or Meta), that lives on the Get Busy tier ($1,997/mo) or as a separate retainer. Ad spend is always billed direct to your card.
What if I do not have new exam-room or team photos?
We work with what you have. We will tell you which 5 to 8 photos to commission if your current set is weak. Bay Area veterinary photography runs $600 to $1,500 for a half-day shoot. We can refer.
Do you require a 12-month contract?
No. The Sprint is a one-time fixed fee. Maintenance is month-to-month with 30 days notice. Cancel anytime.
Still reading? Get the audit.
One page. 48 hours. No sales call. We will tell you which service path is leaking the most new-client inquiries before you spend another dollar on marketing.
Get my audit, 48-hour turnaround →