Shelf space is inventory risk. Let's turn it into velocity.
Before SEOD, Eric ran distribution and multi-unit retail, floral, specialty food, CPG. He knows the difference between SKU proliferation and SKU discipline, between a pretty website and a cart that converts, between a "loyalty program" that's an email list and one that actually retains.
Retail problems we solve.
E-commerce site that looks great, converts at 0.8%.
Your Shopify theme is beautiful. Your conversion rate is embarrassing. We audit: page speed, product page copy, photography, checkout friction, trust signals. Typical lift: 1.5× to 3× within 90 days.
Inventory sitting too long.
We build the retargeting campaigns, email flows, and onsite cross-sells that move aging inventory without slashing margins.
Brick-and-mortar foot traffic dropping.
Your neighborhood shop is losing share to online. Local SEO + Google Ads for in-store pickup + "available now in store" schema markup brings searchers through the door.
No email list, or a dead one.
Email is still the highest-ROI marketing channel in retail. We build the list, segment it, and run monthly campaigns that actually sell (not just "here's what's new").
Wholesale / B2B funnel that doesn't close.
If you sell to other businesses, your funnel needs LinkedIn Ads, gated content, and cold outreach, not Instagram posts. We build the right funnel for the channel.
Past retail clients.
SF Floral (distribution + retail), HAAPI (Asian-American CPG), In Sheer Elegance (boutique). See case studies.
Let's look at your store.
📞 707-718-3579Where we work in the Bay Area.
SEOD has live engagements across the Bay Area. Most relevant city pages for this vertical: