Know what is making money.
Most dashboards get opened twice and then ignored, because a chart is not a decision. SEOD builds the read, not just the report: what changed this month, why it changed, and what you should do next. Wired to Toast, GA4, Google Business Profile, ad platforms, and your POS. Built by an operator who ran $54M+ in P&L. From $497/mo.
The dashboard is the interface. The decision is the product.
Anyone can pipe your data into charts. The part that changes how your month goes is the sentence underneath the chart. Every SEOD dashboard answers the same three questions, in this order, every month.
Here is what changed.
Revenue, covers, calls, direction requests, cost per lead, whichever numbers actually run your business. One view, pulled from the tools you already pay for, so you stop reconciling seven tabs on a Monday.
Here is why it changed.
The part almost nobody ships. A written read, in plain English, connecting the movement to a cause: a campaign, a season, a staffing week, a competitor, or nothing at all. Sometimes the honest answer is that a number moved for no reason worth chasing.
Here is what to do next.
One recommendation, ranked, with what it costs and what it should return. Not nine ideas. The single next move an operator can act on this week, plus what we are deliberately ignoring and why.
If a month produces no decision worth making, we say that too. A dashboard that manufactures urgency every month is a dashboard you stop trusting.
Operators who want a real read.
- Operators who need a real read on the business, not a vanity dashboard
- Restaurants watching labor, COGS, and covers against sales
- Contractors tracking jobs, margins, and lead sources in one view
- Med spas and salons that live on rebooking rate and service mix
- Home care agencies juggling hours, payroll, and referral sources
- Real estate teams tying pipeline, spend, and closings together
Build it once. Keep it honest.
Every price published. The monthly tier is month to month, cancel any time. Deep one-off work runs as a scoped Custom Data Project.
Dashboard Build
Custom dashboard in Looker Studio or Airtable, built in 2 to 3 weeks. One-time. Recommended followup is monthly analysis at $497/mo.
Dashboard + Monthly Analysis
Dashboard maintained, written monthly analysis, and a 30-min review call with Eric. Month to month, cancel any time.
Custom Data Project
One-off deep work: labor-cost audit, menu engineering, customer segmentation, cohort analysis, or P&L reconstruction. Scoped on the consult.
See your numbers clearly.
Start with a free 15-minute consult or a free 3-Point Audit. No 45-minute discovery call, no pressure. If a dashboard is not the right move, Eric will tell you.