Explain the offer
Brand direction, messaging and website copy that help customers understand what you do.
Watch our story
The Build. How a website becomes the foundation of a business, in seventeen slides.
Swipe, tap the arrows, or use arrow keys. It plays on its own, and pauses when you take over.
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Open the story in full screenSEOD Foundation
A CLEARER
WAY IN.
For new businesses, rebrands, and websites that no longer explain the quality of the business.
Make the next step easy
Up to eight core pages, mobile-first design, and a contact form or basic booking integration.
Launch with a working foundation
Tracking, technical search foundations, accessibility checks and two structured revision rounds.
From $3,500 for a standard project. Six months of Care at $250/month begin in Month 2. Standard first seven months: from $5,000.
Plan my websiteExplore the work and approach
See a real website
Only Once brings event photography and a clear celebration inquiry together. Explore the actual design, on desktop and mobile.
Explore this example
SEOD Foundation
WEBSITES.
BUILT FOR
YOUR BUSINESS.
Web design and website development for Bay Area businesses
Build the foundation your business needs to grow.
Brand identity and website development for new businesses, rebrands, and rebuilds. Everything a customer sees, and the tracking underneath it that tells you whether it worked.
Starting at $3,500.
Brand • Website development • Copywriting • Tracking • Launch
Before anything else
If it’s working,
we keep it.
This matters most here, because a foundation project is where an agency has the easiest excuse to replace everything.
If your logo is good, we keep it. If your name has equity, we build on it. If half your site works and half does not, we fix the half that does not. We look at what you have before we quote a rebuild, and a smaller project is a perfectly good outcome.
What is typically included
A standard small-business foundation
This is the usual shape of the work. Scope is adapted to the business, so yours may not need every line.
Brand and direction
- Brand discovery and direction
- Visual identity
- Primary logo and practical variations
- Basic color and type system
- Core messaging and value proposition
The site itself
- Up to 8 core website pages
- Responsive, mobile-first UX and UI
- Website copywriting
- Contact or lead form, or basic booking integration
Found and measured
- Technical search foundations
- Google Business Profile setup and optimization where eligible
- Analytics and conversion tracking
Content system
- Blog or news system
- 10 strategic search-focused launch articles
Delivery
- Two structured revision rounds
- Launch
About those 10 launch articles
They are chosen, not counted. We pick topics around the questions your customers actually ask, the services you want to sell, the searches worth competing for, your local market, and the subjects that establish you as credible.
We write enough to answer the question well. We do not pad articles to hit a word count.
Standard project
Starting at $3,500
Care required for months 2 to 7 at $250 a month
Standard first seven months: from $5,000
The typical scope above, adapted to your business. Confirmed after the Business Growth Review, not before we have looked at anything. See where $3,500 sits among published agency prices.
Custom scope
Quoted after review
E-commerce, enterprise, large sites, multi-location, multilingual, advanced integrations, custom applications, and unusually complex requirements are scoped and priced individually.
After launch
SEOD Care
$250 per month. Every Foundation project continues into six months of Care beginning in Month 2, then month to month. See Care.
Accessibility is part of the Foundation
Your website should work for more of the people trying to use it.
Every SEOD Foundation build includes accessibility-minded development, testing and remediation as part of our launch process. Accessibility is built into the way we work, not added at the end.
- Keyboard access. Everything reachable and operable without a mouse.
- Contrast. Measured, not eyeballed.
- Forms. Real labels, and errors described in words.
- Structure. Semantic headings and landmarks a screen reader can follow.
- Responsive behavior. Usable zoomed in and on a small screen.
- Reduced motion. Animation that respects the setting.
We test with automated and AI-assisted tools, a person reviews the results, we fix what we find, and check again before launch. Learn about Website Accessibility.
After you say yes
What the web design and website development build actually looks like.
You will always know what is needed from you, what is finished, and what comes next.
- Business Growth ReviewA no-cost conversation about the business before anyone quotes anything. If the honest answer is that you need less than you thought, we say so.
- DirectionBrand direction, messaging and site structure agreed before design starts, so nothing is a surprise later.
- BuildDesign, copywriting and development, with accessibility checked as we go rather than bolted on at the end.
- Two revision roundsStructured, not open ended. You give consolidated feedback, we work through it, and you see it again.
- Pre-launch checksForms, tracking, search foundations, responsive behavior and a final accessibility review.
- Launch, then CareWe stay involved. Month two begins the initial six months of Care, where monitoring and small changes live.
Client work
What clients say about the finished result.
Our old website technically worked, but it did not explain why customers should choose us. Eric helped us simplify the message, organize our services, and make the next step obvious. The finished site feels professional and finally represents the quality of our business.
We previously had different people handling our website, hosting, and marketing. Nobody took responsibility when something went wrong. SEOD brought everything together and gave us one team we could rely on.
The new website is cleaner, faster, and much easier to use on a phone. More importantly, customers now understand what we offer without having to call us for basic information.
Partner and platform ecosystem
- Shopify Partner
- WordPress
- WooCommerce
- Webflow
- Squarespace
- Wix Studio
Bold entries are formal partner programs. The rest are platforms we build and maintain on.
Already have a website? We will review what you have before anyone talks about rebuilding it.
Get My AuditQuestions
Do I have to rebuild my whole brand?
No. If your identity is working, we keep it and put the budget somewhere it does more good. We look first and quote second.
What does “up to 8 core pages” mean?
The pages most small businesses need: home, about, services or menu, contact, and a few supporting pages. If your business needs more, that becomes a custom scope and we price it before we start.
Is $3,500 the final price?
It is the starting price for a standard small-business project. The final number is confirmed after the Business Growth Review, once we know what you already have and what you actually need. Not every project at this price receives unlimited custom work.
Do I own everything?
Yes. The brand assets, the site, the accounts, and the content are yours.
What happens after launch?
Every Foundation project continues into six months of SEOD Care at $250 per month, beginning in Month 2. After that, Care continues month to month. For a standard Foundation project starting at $3,500, that makes the initial seven-month relationship $5,000. Active growth work lives in SEOD Growth.
How many rounds of revisions do I get?
Two structured rounds, at defined points in the project, so feedback arrives when it can still be acted on cleanly. That is stated up front rather than left open. If a project genuinely needs more, we scope and price it rather than absorbing it silently or quietly skipping it.
Ready to look at what you actually need?
Get my Growth Review. We look at what you have, tell you what needs work, and quote from there.
See how an engagement actually runs, week by week.