[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”2968″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”14%” constrain_group_1=”yes” bottom_padding=”14%” top_padding_tablet=”20%” constrain_group_3=”yes” bottom_padding_tablet=”20%” top_padding_phone=”20%” bottom_padding_phone=”20%” top_margin=”-80″ translate_y=”-50″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#0a0a0a” advanced_gradient_angle=”0″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out-slow” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp” css=”.vc_custom_1645317652978{margin-bottom: 10px !important;}”]

A Guide from SEO’D Digital Marketing

[/vc_column_text][split_line_heading animation_type=”line-reveal-by-space” font_style=”h1″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”How to Build a Business Website that Converts and Sells for You” max_width=”600″][/split_line_heading][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”padding-4-percent” column_padding_phone=”padding-4-percent” column_padding_position=”bottom” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”450″][nectar_cta btn_style=”arrow-animation” heading_tag=”h6″ text_color=”#ffffff” button_color=”default” button_border_color=”#ffffff” button_border_color_hover=”#0a0a0a” button_border_thickness=”1px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” constrain_group_3=”yes” constrain_group_4=”yes” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Let’s start!” margin_top=”0″ padding_top=”15″ padding_bottom=”15″ padding_left=”40″ padding_right=”40″ url=”#plan”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”6%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][tabbed_section style=”vertical_modern” tab_color=”Accent-Color” vs_content_animation=”fade” vs_link_animation=”opacity” vs_navigation_alignment=”left” vs_navigation_width_2=”25%” vs_navigation_func=”default” vs_navigation_width=”regular” vs_navigation_spacing=”15px” vs_navigation_mobile_display=”visible” vs_tab_spacing=”5%”][tab icon_family=”iconsmind” title=”Planning” id=”1645317605178-3″ icon_iconsmind=”iconsmind-Plant” tab_id=”1645317605178-7″ el_class=”plan”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”STEP 1: Define the Purpose & Objectives” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1645318249689{padding-right: 10% !important;}”]

There are various steps to build a website. But more than the technical steps, you have to first start with the ideas and the goals that you want to make into a reality through this website.

This may sound like an easy point to make, but before you head into designing your website, you must clearly have a purpose for your website first.

Besides knowing the industry and defining a content strategy, you also have to think about a unique selling point and how you are gonna be unique and different among all of your competitors. If you have already made the decision that you are going to make a website just to make a profit or raise your own profile, people will see through it and they will not think that your website is valuable to them or worth visiting.

Make sure to create a brand that is authentic and engaging for all of the people that will have the chance to view your website.

There are different types of websites according to their purposes. How can you choose the purpose of your website?

The main questions to consider are: 
1) What do you want to achieve with your website?
2) What should a viewer expect to get from your website?

Let’s start with the first question.

 

What do you want to achieve with your website?

 

If you want to use your site to advertise a product or service

b2b website

Website advertising is not just about the visuals, but it really is about the user interface and interaction, and how great they think the interaction is.

Although your website is about advertising, make it useful and beneficial for the reader. Think in their perspective. You want to help answer a question or concern or issue that they have, not just to blindly push a product or service on them.

You can’t just hand out flyers or ads and get a number of people to look and contact your website. You have to either push and publicize your website in various ways, such as forum posts, Quora, review boards, and blog posts on other popular sites within your niche. Consider this as well and understand that you will have to make room in your budget of money and time to promote your website.

Another way to use sites for advertising is to create a website that does business to business sales. For this purpose, you can have your product catalog up on your business website that has up to date information on pricing, product photos, descriptions. Try to make the website simple, because there will be a lot of data that businesses will have to filter through so a strong organizational system of information would be beneficial.

 

If you want to use your site to provide customer support

A website can be for the purpose of providing great customer support online to technological issues. You want to utilize plugins that allow for real-time and off-line customer support for those that come to your site looking for help. This kind of website requires a lot of manpower to be available to answer the customer support requests. In the perspective of the client, there is nothing worse than asking an urgent question and not getting a quick reply back.

But if your website is one that promotes a service or is centered upon actually giving support to your current clients or prospective clients, this is a good format to have.

 

If you want to use your site to convert prospects

There is also prospect generation, where the point of the website is to convert viewers into prospects or potential clients by conversing with them about their issues and giving them the solutions that they are looking for. The key to conversion here is information. You want to set up your website to have ways to gather their contact information, so that you can continue to update them and keep your brand/store in their minds, even if they are not ready to buy yet.

One of the best examples of direct sales websites is actually Shopify. Shopify is an e-commerce platform that takes a store and converts it into a website and an online shop in a matter of minutes.

 

If you want to use your site to educate or inform

Lastly, another popular and common purpose of websites would be to teach and host classes and workshops. These can be done as a free workshop / course or as a paid subscription, or as paid per course. There are many options for monetization with a course-based website.

You might not want to monetize your website and want to focus on providing great information for free. When you educate people on a certain topic that you are an expert or knowledgeable in, that will create better brand trust between you and the client. Providing information that is timely, accurate, useful, and sought after will help with the website’s SEO and search result page ranking (ranking in SERP’s).

 

What should a viewer expect to get from your website?

In thinking about the purpose of your website and how you want it to be structured, think from the viewer or the audience’s perspective. What you think may be a great site might not be the same for the ones actually using and visiting your website.

A website has to be appealing and useful to the users. Think about a website that is slow, unappealing (ugly, even!), and void of any substance in content. Would you bookmark that website or would you quickly exit, as soon as you can?

Now that you have thought about the purpose and objectives of your website, you are ready to move onto the next step.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/tab][tab icon_family=”iconsmind” title=”Research Trends” id=”1645317605283-9″ icon_iconsmind=”iconsmind-Bar-Chart” tab_id=”1645317605284-8″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”STEP 2: Research the Latest Design Trends” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1645318374621{padding-right: 10% !important;}”]In a survey, 48% of people stated that design is the most important factor of a website as it is the one that will catch the visitors’ attention first.

Web design evolves quickly over time, but there are widespread trends you can gain knowledge from.

During this point of the creation process, it is important to remember that not all current web trends are necessarily right for you.

This is why it is important to check what other competitors in your niche are doing but also about what others outside of your niche are doing. You don’t want your website to look exactly the same as all of your other competitors’ websites.

Each sector has different styles, so you must figure out what fits in your industry and improve on it with the newer trends in design that might be beneficial for your site.

 

Where to Begin Researching Design Trends

If you are ready to begin with the research, the obvious question that comes up is : where do I start? Thankfully, with the internet, there are many resources where designers post up their latest mock-ups and projects that we can draw inspiration from.

If you are working with a website design agency, like Designer First, then even though a designer is primarily in charge of making the style and appearance of your website, it is important you also contribute to the drafting of ideas. In the end, it is your own site and what represents your brand! The more ideas you have about what you like vs what you don’t like, the faster the creative process will be in drafting a design.

 

Resource #1: Pinterest

Pinterest is a great source of inspiration because it is a website literally designed for people to “pin” different pictures, links, and even clips of what inspires them.

A quick search of “website design” might be too general and take you forever to scroll through. Try narrowing your search according to your niche, such as “restaurant website design” or “pet store website design”.

 

Resource #2: Behance

Behance.net is a website where designers can post up their portfolio items and other people can give their approval and thumbs up for the designs that they like.

Keep in mind, these are from real designers and their mock-ups, so these designs might be more relevant and timely than other ones you see on Pinterest. Unlike Pinterest, you can search for designs here according to the latest uploads and you can narrow your search. If you find a design you like, make sure to save or bookmark it!

 

Resource #3: Dribbble

Dribbble (note with 3 b’s, not just two!) is a site similar to Behance that’s intended for designers to post their art and portfolio so that they can attract clients. Although the designs here can be very creative, keep in mind that a visually appealing website has to also be functional. A design that combines both design and function is the best design that you want. The selection on Dribbble is not as extensive as what you’d find on Behance, but it is a solid website to draw inspiration from!

Once you have looked at some website designs and thought about the ones you liked and want to model your design off of, you are ready to move onto the next step.[/vc_column_text][/vc_column_inner][/vc_row_inner][/tab][tab icon_family=”iconsmind” title=”Domains & Platforms” id=”1645317605349-2″ icon_iconsmind=”iconsmind-Computer” tab_id=”1645317605350-2″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”STEP 3: Choose Your Domain and Platform” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1485638236800{padding-right: 10% !important;}”]Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.[/vc_column_text][vc_column_text css=”.vc_custom_1645318454077{padding-right: 10% !important;}”]

domain name

Quite a lot, actually. Especially when we are talking about a domain name.

A domain name is the basically the website name and link that you type in the address bar. Just as a house has a physical address, a website has a virtual address and that is phrased in words by a “domain”.

Regarding multiple domain names

You can technically have multiple domain names associated with a single website, but only one domain name will be the primary domain.

For example, wikipedia.org takes you to Google’s main page. But if you accidentally type in wikipedia.com (with the *.com domain ending), the browser will reroute you automatically to wikipedia.org.

A Tip on Domain Name Availability

Choosing an appropriate domain name is important and sometimes frustrating because not all domain names will be available. As there can only be one owner of a unique domain name, it is a bit of a race against others to grab the domain name that you want.

If your initial desired domain name is not available, try being creative with your domain name. Make it relevant to your business or brand name, service, or niche.

Should You Choose Word Length or Uniqueness?

What is more important in a domain name: the length or the uniqueness?

It’s actually the length! Although a long domain name will ensure that your domain is unique and not taken by others, and you may even try to put in a witty pun or something like that in there, a short length allows the domain to be memorable. A long length makes it difficult to remember the exact name.

Once you have some ideas of a domain, check if the domain is available by using services such as Google’s Domain Search.

Buy Now or Buy with My Platform?

buying a domain name

After you check the domain here, don’t purchase the domain yet! Depending on the format on where you are going to build your website, you might want to hold off on purchasing the domain.

Some website hosts, such as Siteground or Wix, will have package deals where they offer you a free domain registration if you sign up for a premium or annual package with them. Then, you won’t have to worry about finding your domain through someone else and you will be able to manage your domain and your website through one provider.

Until you have made this decision, hold off on purchasing your domain from a single service.

Once you are done making a domain and choosing your website host and platform, you are ready for the next step!

[/vc_column_text][/vc_column_inner][/vc_row_inner][/tab][tab icon_family=”iconsmind” title=”Branding & Logo” id=”1645317605411-8″ icon_iconsmind=”iconsmind-File-Pictures” tab_id=”1645317605411-9″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”STEP 4: Determine your look and logo” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1645318541879{padding-right: 10% !important;}”]

A good and catchy logo shows what your company is and what you offer to your viewers or clients.

It shows as well your company’s identity as a whole.

Since logos are all important to your website’s overall design as well as to your company’s brand, designing your logo can sometimes be an overwhelming task to do. If you haven’t designed any logo before, it tends to be an intimidating process.

A logo works not just aside from looking colorful and attractive but it serves a lot of functions to your website. Here are those functions:

A logo makes you notable and stands out from the rising and continuous competition

logo

Maybe the most key function of a logo is giving your website an extraordinary mark that makes you stand out and separates you from different websites.

This is particularly significant if your website has competitors (which 99.9% of them do). Before you decide to get a logo for your website you’ll need to do some research first on what your competitor’s look like so you can situate yourself.

A logo shows essential information about your website

Not only that it will  make you different from other websites, having a good and catchy logo also provides some significant data about your website directly to your viewers or clients: it can convey the what service you offer, communicate about the industry you belong to, speaks for your target demographic, and of course, your brand values.

A logo helps you to build your brand recognition to viewers or clients

famous logo

A logo is also leaving a visual impact on your viewers or clients in which reminding them that your website exists.

This means that logos can make a strong visual connection to your viewers to visit once again and again your website.

What are the elements present in a logo?

Typography

A logo will as a rule contain some sort of typographic element with regards to form. This can extend from a monogram-style single letter to an abbreviated or full name of your website.

Imagery

logo

In some cases, typography comes with icons or symbols. These can be either made out of abstract geometric elements or representative.

Color

logo

A logo can be monochrome or multicolored, and black and white. Oftentimes, a multicolored logo has a palette and it can be either complementary ( which means opposite hue or colors of distant) or analogous ( which means colors of the same hue).

Context

In certain occurrences, a logo is likewise characterized by the context where it is utilized. So, it’s essential to consider when and where logos can be applied.

Static or dynamic elements

One byway in logo design worth referencing is the option of making a static logo—one which looks exactly to wherever it exists—or a dynamic logo—one which changes relying upon its unique context.

Additionally, here are a few steps to guide you when you’re going to design a logo for your website. 

Always look for the right inspiration

If you’ve spent some of your time looking for inspiration as a first-ever step of designing your logo, then it will be a much simpler task to do it. In this way, you already have a clear and additional idea of what logo you want to create.

Better to identify what three colors you think that reflects your website

Selecting which colors look good for your logo design isn’t a difficult task to do, especially if your brand guidelines are being defined already cause you can use those colors for your logo.

Select your prefer logo design style

logo

While browsing for inspiration, definitely you notice that the logo comes with so many varieties of styles around. When it’s time for you to design your logo, select the style which you prefer to use that you think best suits your website.

Make sure to pick the right font

If you plan to design a logo with a text element, make sure that you pick the right font match to the overall result.

You can create a logo on an available free design platform

Nowadays, there’s no problem looking for a tool to use designing your logo since there are a lot of various sources.  In order for you not to spend additional cost for the design platform, just search for free tools since there are some of them that are high-quality and really great to use.

Once you are done determining the look of your logo, you are ready for the next step!

[/vc_column_text][/vc_column_inner][/vc_row_inner][/tab][tab icon_family=”iconsmind” title=”Design & Layout” id=”1645317605411-8″ icon_iconsmind=”iconsmind-Internet” tab_id=”1645317605411-9″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”STEP 5: Design or choose a theme” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1645318728068{padding-right: 10% !important;}”]

Building a website can feel like a mind-boggling assignment to do. There are a large number of choices and stores to look over, and you don’t know precisely where to begin.

Making your website ought to be simple, fun, and customizable. When you’ve chosen a web hosting plan, the road to building your site would now be able to begin.

Themes are style sheets and collections of formats that are all used to characterize the appearance and display on your website. To put it simply, they are a collection of content and data that show layouts, media, images, and design elements to your website.

Remember that selecting the right theme is crucial to your website since themes are being designed in order to cater to different kinds of markets.

 

choosing a website theme

 

Moreover, the right theme used on your website affects how much traffic you get in addition to your media functionality, engagement, and sponsorships. Perhaps viewers or audiences were able to visit your website and read your entries with one theme as opposed to being attracted to the aesthetic of other websites.

Each theme is intended to feature the work you’ve already finished. For instance, try to think that your website is a paint by numbers canvas, you choose a theme and then plugins in order to enhance your content to create a masterpiece.

Here are a few steps that may help you to select the right theme which perhaps will make the right impression on the viewers.

 

You need to characterize the tone, look, and feel.

 

You have to characterize what psychological effect you want to send on your viewers or users.

Selecting the right theme is somewhat similar to picking the style for a room in your home or condo. At the point when you want to put decorations in a room, you have to choose what visual effect you need it to have on guests, and how it will cause individuals to feel when they live in or if they’re the one who is gonna use the room. Will it be classical or modern, calming, or stimulating? All of the materials you put in that room as well as the shading scheme will add to its ambiance. It is a lot similar when you pick a theme for your website.

 

List the functional requirements needed for your website

choosing a website theme

You ought to have a rundown of functional requirements for your website (for instance a comment section, shopping cart, forum, and so on). While choosing a theme, you should search for one that already incorporates the majority of your most significant functions, so you can check, assess and test them in the live demo site, and then address and ask the developer on the off chance that you have any inquiries regarding their functionality.

It would be rare to look for an ideal template that comes with all the functionality you need, so make sure that you explore and check the available plugins and then test these out before proceeding to buy a theme.

Additionally, here are the other factors to consider.

 

Speed

In some instances, the most noteworthy looking themes are delayed to load as they can be puffed up with unnecessary functionality. Quick page load is a higher priority than ever particularly for individuals who are using their smartphones to get to your website. Sometimes, simple themes can be quicker to load.

 

Support

How significant is it to get technical support from the author of the theme? It can be advantageous and worth having a paid support agreement on the off chance that you need help from time to time.

 

Ease of use

Sometimes, it’s good if you just reuse the theme since it will be much simpler for you to use it cause you already know its configuration and functionality.

Once you are done designing or picking a theme for your website, it’s time to move to the next step.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/tab][tab icon_family=”iconsmind” title=”Website Content” id=”1645317605411-8″ icon_iconsmind=”iconsmind-Text-HighlightColor” tab_id=”1645317605411-9″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”STEP 6: Add website content” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1645318803587{padding-right: 10% !important;}”]

Perhaps you’ve most likely heard the expression “content is king” with regards to your website and SEO. So you’ve taken a next step at adding new pages of content to your site, just to be thwarted by some factors such as lack of ideas, lack of time, or lack of resources. But try not to worry – there are some simpler approaches to add more content to your website without turning out page after page.

Capturing the perusers’ inclinations in this detonating digital universe can be massively challenging since competition is everywhere.

An examination conducted by analytics service Chartbeat found that 55 percent of guests or visitors go through 15 seconds or less on a webpage.

Great website writing plays a key role in order to beat these statistics. Put in mind that well-written content that is optimized for the web ascends to the head of query results and holds perusers’ attention to look into the website.

Here are a few things you can do to add content to your site.

You can have a BLOG – and don’t ever be afraid to use it

What are truly outstanding, best approaches to add content to your site? You’re taking a gander at it. Ensure your website has a blog that you are putting much of your time to update it very often. Set objectives for yourself – start with a couple of blogs that you’re gonna post every month, at that point try posting two or three articles for each week. Odds are, you’re now making useful content in your marketing materials, emails, meetings, and so on.

So why not put it on the web? Look over your SEO abilities to optimize each blog entry and drive important web search engines to your webpage.

Don’t recreate the Wheel –  instead, amplify what you have

Let it be known – a few pages on your site could utilize a little TLC. Take a stock of your pages and recognize which specific areas where you could improve the quality, content amount, or call-to-action. Certainly, as the owner you know so many things about your company, however, is all that you know deciphered onto your site?

Do your items need more definite descriptions? Would you be able to grow the data about your services? Would you be able to make a better job linking to your different pages inside your content? (The appropriate response is: yes, you can definitely do it)

Don’t forget to showcase your creativity – you can present information in a different way

Sometimes viewers or users get easily tired even just staring at blocks of text on your website. You can actually showcase your content by way of using:

  • bullet points
  • graphs
  • checklists

But if you want to add some series of images that are related to your content or create an infographic, then don’t hesitate to do it. You can always make it as interactive as possible by adding simulations or videos. Engaging with your visitors is so important so that they will keep coming back to your website or perhaps share or recommend it with their friends. 

Better to make a Content Calendar – plan ahead what specific content you want to update

Having a plan or specific dates when you post can mean the disparity between gaining followers and seeming as though you have no clue about what you’re doing. At the point when you post with a plan, your content looks and sounds more professional in a way. Utilizing a content calendar can assist you with arranging when you need to post, what you need to post, catchphrases you need to incorporate, inside, and outside anchor links, you need to incorporate, thus significantly more.

It can even assist you to remain or stay on target. The exact opposite thing you or your readers want is a half-baked blog that seems like you wrote in ten mins that morning to make sure you could state you added content to your site.

You can always add Spotlights and Interviews – include humanizing content

Adding content to a site as spotlights or in the form of an interview is consistently an extraordinary idea. You can decide to interview industry pioneers, neighborhood allies, or even inner workers. By including this sort of content you are recognizing that genuine individuals uphold your company and you care about them as well.

Once you are happy with your content, the next step is all about user experience optimization.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/tab][tab icon_family=”iconsmind” title=”User Experience” id=”1645317605411-8″ icon_iconsmind=”iconsmind-Speach-Bubble2″ tab_id=”1645317605411-9″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”STEP 7: Optimize user experience” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1645318907245{padding-right: 10% !important;}”]

On many occasions, the aesthetics of a website receive more feedback than how viewers or users explore it. Nevertheless, no matter how pretty a site might be, it is still pointless if viewers or users can’t look at what they’re searching for. Seeing and understanding how your viewers or users are finding, interacting with, and buying on your site will permit you to design a more easy to understand experience, remove pointless or befuddling invitations to take action, and eventually increment conversions.

A website that has poor designs putting distrust in almost 95 % of consumers. Get the strategies you have to optimize your site’s user experience and then increase conversions, engagement, and revenue.

Advertisers today are confronted with the challenge of having the option to meet purchasers’ requesting needs in an exceptionally digitized world where innovation is entering pretty much every part of people’s lives. Brands are compelled to acknowledge and embrace technology into their marketing blend in the event that they need to remain afloat in the competitive marketing scene.

 

user experience optimization

 

Probably, the most ideal way of fulfilling purchasers’ needs is by intensely focusing on making an agreeable and valuable user experience (UX). Unrivaled UX viably drives lead generation, SEO, and other important points of measurement.

Conveying an optimal user experience involves something beyond an all-around well-built site design. With the improvement of new marketing technologies, advertisers and brands have a pool of assets they can utilize to upgrade UX.

 

Why do you need to put attention on UX?

 

User experience optimization is crucial since it can expand retention. You’ll definitely keep from losing users mainly because of poor user experience if you opt to improve the app and user satisfaction.

Additionally, improving UX is one way to increase your conversion rates, permitting you to drive expanded revenue.

How are you going to Optimize User Experience?

The most ideal approach to streamline your UX is to have a better understanding of your viewers or users. It is good if you have discovered how your users think and act so you comprehend what they anticipate.

While there are different tools and methods that you can use, there are actually four steps on how you can be able to build an optimal user experience. Here it is:

Identify Core Tasks

Distinguish your user’s segment core assignments – the steps where the users need to achieve to accomplish their objectives.

Analyze Behavioral Data

You can start working by leading behavioral UX information analysis. This implies taking a gander at the quantitative information you already have from your app analytics and web so as to discover:

  • How long individuals are utilizing your app
  • How often they start using your app in a day/week/month
  • How much time it requires for them to convert
  • What is the current churn rate
  • What is the current conversion rate, etc

This information can help you to structure a hypothesis concerning why certain highlights in your UI and UX work. Yet, so as to demonstrate or refute your hypothesis, you should finish the subsequent step.

Test Your Hypothesis

Without conducting a test, you can’t be able to have user experience optimization.

Being aware of how to lead effective tests is the thing that separates a marketer with information-driven profound knowledge from one depending exclusively on intuition.

What drives a client to open the messages or message pop-ups they get? Where do clients drop off? Which features in the app are generally utilized?

There are numerous ways you can test your hypotheses: from multivariate tests and A/B tests to utilizing random sampling and control groups. This new information will either affirm or dismiss the hypotheses you at first formed.

Implement and Iterate

In conclusion, you will enter patterns of persistent improvement if you implement in the app the results of your test. Or on the other hand, developers like to call them iterations.

Furthermore, that is something to be a good thing!

There’s no such app that is instantly perfect; they’re all working in progress. The users will significantly value these endeavors at making the app become better. Truth be told, these improvements are actually the things that will support your retention rate.

Once you are done with this, it is time to move to the last step of website making.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/tab][tab icon_family=”iconsmind” title=”Feedback” id=”1645317605411-8″ icon_iconsmind=”iconsmind-File-Bookmark” tab_id=”1645317605411-9″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”STEP 8: Get feedback!” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1645319357210{padding-right: 10% !important;}”]

User’s feedback is significant as it would be a ground-breaking guide that can give you critical in-depth knowledge into all aspects of your website helping you get more cash-flow or cut advertising costs.

Additionally, that is particularly significant with regards to users’ loyalty and satisfaction.

Why is users’ feedback crucial?

Feedback pinpoints which aspects of your website need improvement.

It is very imperative to recognize what suits the clients well, what was their least most loved part of it, and why. Demonstrating that you really tune in to your clients’ opinions and feedback sells in a way that is better than anything.

All things considered, the website is made intended for them, so it ought to be as close to what they want as could be expected as much as possible.

 

Remember that having good feedback can generate personal recommendations

 

website feedback

Even from the very beginning, word of mouth advertising is very effective and successful, particularly in inbound advertising where the users come to you, not the opposite way around. Referrals are the best, free method of promoting your products or whatever things you offer on your website.

 

Convince your users to revisit your website once again or come back for more

Each website store can offer an item to a given individual once. That doesn’t imply that customers will return. While you can clean angles, for example, advertising of your product, quality, and cost by putting time into observing your competitors and market, there are a few things that a client will call attention to.

Feedback may consider the variables that you didn’t consider previously, for instance, a user-friendly website and if you’re selling a product, the availability, and politeness of your customer service consultant, safe packing, and free shipping.

In spite of the fact that from the start, you probably won’t get positive reviews, that feedback from your customers or users will assist you with understanding the idea of the user’s or customers’ ideal methodology and result in glad, repeat customers or visitors to your website.

Even bad feedback can be used and effective to improve your website or to promote your products

Particularly these days, when the competition is simply two clicks away, it is completely basic to handle any issues and additionally false impressions right away. Unhappy users or customers who give criticism ought to be viewed as an opportunity.

These purchasers could simply write a bad review on your social media profile, or far and away more terrible, leave an anonymous remark on a discussion section.

It helps you to gain more visitors to your website or new customers to purchase your product

What is the principal thing you do when you look into a company’s website whose selling item you’d prefer to purchase? Directly go to the comment section and read feedback and opinions.

As previously mentioned, personal recommendations are more viable compared to online reviews, in any case, that doesn’t imply that the latter ought to be disparaged.

Helps you to build loyalty for your website’s brand

If you actively ask for opinions or feedback from users or customers through the use of customer feedback software and responding to their assessments, you make such a relationship that makes the buying cycle closer to home. The clients start to see your website as a business made by inviting individuals who really care about their experience.

Furthermore, here are a few ways how you can get feedback from your customers.

You can popup a Customer Survey

Even a simple survey display on your website is the easiest way to obtain feedback from the users or visitors.

 

You can simply include a feedback button on your website

Another easy way of how you can obtain feedback on your website is through using a feedback button.

You can use Live Chat

Using a live chat to talk to your customers while they’re on your site is another way of obtaining their feedback.

You can ask for feedback at the right time and the right place

According to Zapier, asking the right questions to the right individuals at the right time can help you to collect useful customer feedback.

You can ask customers to do self-select interests

Another quick and effective way of obtaining your customers’ feedback is through creating a campaign where you’re asking people to do self-select about their personal interests.

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