Many business owners are quite concerned about their online exposure these days and with more people getting connected to the Internet, it is not surprising that businesses are seeking different ways of promoting their products online. One popular way is through Search Engine Optimization or SEO.
The main aim of SEO is to make a website more visible and noticeable on search engines like Google, Yahoo, and Bing. It is a fairly new discipline which is aiming to improve a website’s popularity and visibility on the net.
What is an SEO campaign?
An SEO campaign consists of predefined, targeted steps to take to increase a site’s rankings in the search engine results for certain keywords.
The main difference between an on-off SEO process and a dedicated SEO effort is that an on-off process has very defined measurable objectives whereas the goal of on-off SEO is to gradually improve a site’s SEO performance in general.
Generally, when we talk about “SEO campaigns”, we are referring to any and all efforts to promote a site in terms of Search Engine Optimization or SEO. This includes link building, content writing, article submission, and the use of pay-per-click advertising.
What does an SEO campaign do?
An SEO campaign can be described as the combination of many varied strategies and tactics used to achieve the desired website ranking among the top results on Google and other search engines like MSN and Yahoo.
SEO marketing campaigns are used for a variety of reasons like increasing traffic, improving visibility, and getting new clients. However, many SEO companies charge a hefty fee for such services. Some SEO firms however offer SEO campaigns for free as a trial for those who need to test their systems before investing.
If you intend to use an SEO campaign, it is always good to go through the terms and conditions of services of an SEO company before going ahead with it.
The main aim of any SEO campaign is to optimize your web pages for the main keyword or key phrases which you have chosen for the purpose.
This is done by creating quality rich content articles, using keywords in your titles and meta tags, creating the right linking structure, and building high-quality links to your website from high quality authority websites. SEO helps you to create quality content for your site and build a strong foundation for your business.
How to run an SEO campaign?
A successful SEO campaign involves the use of several factors, including keyword research, on-site optimization, link building, and other off-site optimization practices, to achieve the best results. It also incorporates the use of various tools and KPI’s (keyword position indicators) to determine which SEO strategies will work best in achieving specific goals.
There are several components that make up an SEO campaign and understanding each and every one can help you achieve the best results.
On-Site Optimization
Organic search traffic that is in itself is not enough to boost your rankings in the major search engines. You must improve your websites content, internal linking structure, and other factors that contribute to your website’s success.
You can monitor your progress through various tools like Google Analytics, but the ultimate goal is to utilize comprehensive techniques and tactics that will help boost your organic traffic and improve your rankings, thereby boosting your earning potential.
Keyword Research
The success of any SEO campaign hinges on finding the best keywords to target and implementing tactics to boost your ranking in search engines. Proper keyword research and analysis can help you identify profitable keywords to target and research the competition and other important factors that will determine whether you need to modify or implement your strategy.
A successful campaign utilizes the best results from your keyword research, and if you are not doing well in finding profitable keywords, it may be time to consult an expert.
In-House SEO Experts
If you are going to hire an SEO firm to handle your SEO campaign, you must make sure that the firm has the experience and skills required for your project.
A good SEO company will have a team of professional SEO experts who have been through many campaigns and have the knowledge and skills required to deliver great organic results.
Hiring an in-house team is also a good alternative since you can get valuable insights and learn how to maximize your campaign from their experiences. Hiring an SEO expert can actually be a worthwhile investment, and if you look like you can benefit, you should definitely go for an in-house team.
Digital Marketing
Optimizing your web presence using digital media such as videos, articles, press releases, social media, blogs, and directories can greatly enhance your overall campaign results. These platforms will allow you to showcase your keywords, share links, and disseminate information about your business.
Once you have already ranked highly for your chosen keywords, you can begin digital marketing to build awareness and credibility for your business. This will allow you to reach more potential customers and expand your business before you know it.
The Power of Social Media
The power of social media lies in its ability to reach millions of people around the world who are very much into what they are into – and what they’re not into.
By using video, articles, press releases, blogs, and other social networking tools, you will be able to send out the right messages to the right people.
Unlike traditional marketing tools which are more limited by the target audience, social media allows you to reach out to people who don’t necessarily care about your product or service but are very into what you have to offer (through the power of viral).
It will also help you to spread the word about your SEO campaigns and give you the much-needed momentum to move up in search results.
