Case Study:
The San Francisco Times
An online news publication focused on covering San Francisco and the Bay Area events, the San Francisco Times asked us to update their site design, increase website traffic, and expand their audience reach amongst the Greater Bay Area.
About the San Francisco Times
Can you tell us more about the San Francisco Times?
The San Francisco Times was created to be a paper that represents the unique community — the people, their stories, and the history of San Francisco. In this digital age of noise, we want to provide people with a platform to voice their opinions, make known about the issues and events that matter.
What was the business problem?
The team needed a new website that would bring in more readers, an SEO strategy to compete against long-established news sites, and a user-friendly design for a mobile news app.
The Strategic Approach
How did we resolve the problem?
In order to increase the website’s page authority and organic traffic, we drafted a content plan focused on “The Best of SF” — taking on keyword strategy, competition analysis, and SEO content writing to highlight notable local businesses in the area.
Services Provided
- Website Re-Design
- Search Engine Optimization
- Email Marketing Campaign
- Content Creation & Planning
- Local Community OUtreach
- Mobile App Design
The Solution
A brand new SF Times website, mobile app, and local community marketing strategy.
We established new branding for the paper, including a revised logo and website design that is fast and mobile-responsive. Our focus was on making sure the site structure was clear, easy to navigate, and able to handle large quantities of articles in an SEO-friendly structure.
Improved Website & Mobile Experience
SEO Results: 35k Organic Visits & $34k Traffic Value Per Month
Our search engine optimization strategy alone has brought in 35,000 views in organic traffic for the SF Times.
Along with our paid ad management for the paper, SF Times has about 50k visitors per month and is continually growing.
“Working with SEO’D on our creative planning and growth strategy allowed our small team to focus on journalism rather than marketing. Their attention to detail and unique outlook on SEO strategy increased our traffic to over 50k a month.”
– Emily Chin, SF Times Editor
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