As a local floral arrangement business, SF Floral’s philosophy is simple: care about people, the planet, and the process of growing flowers. Read how we are helping SF Floral’s client base and project calendar to bloom and grow.
About SF Floral
Can you tell us more about SF Floral?
SF Floral’s florists believe the simple gesture of gifting flowers can transform your day, rekindle an old connection, or spark a new one.
We believe in the power of community and our mission to create a better way to deliver beautiful flowers that exude luxury and elegance.
What was the business problem?
As a new local business, we didn’t know how to drive more traffic or business when we were competing against giant flower companies and websites and also existing floral businesses. We knew our floral arrangements and style were unique, but we were having trouble getting it seen by the correct people who wanted to purchase bouquets, gift arrangements, or wedding decorations.
The Strategic Approach
How did we resolve the problem?
In order to increase the website’s traffic, we drafted a content plan focused keyword strategy, competition analysis, and great social media engagement to generate a genuine, local following. We designed the website with flowers and colors in mind, to make a bright, vibrant yet elegant website design that looks great on desktop and mobile.
We took inspiration from what makes SF Floral unique: beautiful, elegant floral arrangements.
We created complete branding and marketing material for SF Floral, including branding guidelines (colors, fonts), company logo, business cards, stationery, and social media content templates.
Social Media Management & Keyword Research
Although flowers are common, flower arrangements in specific colors, shapes, and styles are not. Through our marketing research, we strategized for SF Floral to focus on providing unique bouquet arrangements that people were searching for — such as heart-shaped bouquets and floral centerpieces to generate traffic.
Results: 450% growth in Following, Fully Booked Weeks
The SF Floral team is now one of the most sought-after floral arrangement teams in the Bay and the Sacramento area for wedding arrangements and unique gifts. They proudly have packed schedules for appointments, consultations, deliveries, and big events such as weddings and corporate events.
“We stopped paying for ads and get free traffic now that our website ranks in the top 5 country-wide for our products. We are saving thousands. My favorite part is the traffic continues to grow!”
– Sean S. from SF Floral
Other Case Studies
See how we made a client $75k in one year.
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