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“They handled everything from our website to linking it with our social media accounts and payment platforms. I can now focus on my business since it’s automated.”

Pay per click (PPC), also known as Pay Per Impression (PPI), is one of the most popular online advertising models. It is an online advertising model used to send targeted traffic to online websites, where an advertiser can bid on keywords associated with their product. 

When an ad appears on a web page and a visitor clicks through, the advertiser is charged a predetermined amount by the host site.

What does PPC mean?

The PPC industry is booming. Companies use PPC to attract new customers, and many advertisers are finding that they can easily measure the effectiveness of specific keywords or phrases. 

So, what does pay per click mean? It means that you can use pay per click advertising to drive targeted traffic directly to your website. To achieve this, you must understand how PPC works.

Pay per click works by paying the host site only when someone actually clicks on an advertisement. This means that the publisher can choose not only the particular words and phrases that will be used in the advertisement but also the specific section of a webpage that will feature the advertisement. 

They can decide where the advertisement will be placed, and determine how long it will stay there. The choice of where the advertisement appears is referred to as the “landing page”.

How does PPC work?

Publishers choose keywords that are relevant to their websites and then use software to analyze the keyword popularity. They use this information to help them decide which keywords will be the most effective. 

Advertisers, on the other hand, choose their own keywords. Once these keywords are selected, advertisers bid on those words. When a visitor clicks on an ad, the advertiser makes money whenever that person completes a successful purchase.

The Pay per click model is called Pay Per Click Advertising because all advertisers simply list their advertisements in the same way as the search engine results pages. 

For example, the ads could be listed in the sponsored listings section, or they could be listed separately under a sponsored result, which is what the search engine results pages usually display. 

The choice between using both options is up to the publisher. Pay-per-click advertisers can include their links in these sponsored listings, while the search engine results pages will not display any of the ads, since those are considered part of the sponsored listings.

If you’re going to try your hand at PPC advertising, there are several ways you can go about it. There are many different types of pay-per-click programs, including AdWords ads, and you can usually choose from these various programs based on your needs and budget. 

A number of PPC networks offer AdWords ads that display on their search engines, and the publisher gets a portion of each click. You can usually also choose between pay-per-click ads, and impression ads, which will show up with a predetermined set of text after a user clicks on them.

The Cons of PPC

The biggest drawback of PPC advertising is the cost involved. It’s not free. 

When an advertiser places an ad with their link, the search engine advertising network collects data on how often that ad is displayed. After a certain period of time, the search engine advertising network then calculates how much to charge the advertiser for each click. 

Ads that get fewer clicks end up costing more to the advertiser than ads that get a lot of clicks. If an advertiser is concerned about costs, they can use one of many tools offered by PPC advertisers to help them determine how to maximize their use of PPC, such as the Cost Per Click Analyzer.

Because PPC has been around for some time, many businesses and websites use pay-per-click ads to market their products and services. 

Google, Microsoft, and Yahoo have integrated PPC into their search engines, allowing searchers to find what they’re looking for quickly and easily. Other companies, like Hilton, Dillard’s, and Abercrombie and Fitch, have also adopted pay-per-click programs. 

PPC advertising is only really suitable for large, well-known companies with deep pockets. Smaller businesses and start-ups may be better off using other, less-traditional marketing strategies.

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