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Real Results, Guaranteed

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simple_slider_pagination_controls=”true” simple_slider_pagination_coloring=”light” simple_slider_pagination_alignment=”right” simple_slider_transition_type=”slide” simple_slider_parallax=”true” simple_slider_min_height=”575″ autorotation_speed=”6000″][item simple_slider_bg_image_url=”248″ simple_slider_bg_image_position=”center-center” simple_slider_font_color=”#ffffff” simple_slider_color_overlay=”#000000″ simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” simple_slider_gradient_direction=”left_to_right” bg_image_url=”” bg_image_position=”default” image_url=”” id=”1616288229240-2″ tab_id=”1616288229241-6″ title=”Item”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”right” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner 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Tangible steps and results for greater traffic and visibility.

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Strategic targeting for paid-per-click ads to maximize your ROI.

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Your team + our team for transparency and collaboration.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/item][/carousel][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”4%” bottom_padding=”4%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”90px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]

The Results

[/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_column_text css=”.vc_custom_1643530070721{margin-bottom: 30px !important;}”]

“By far the best team I’ve ever worked with. They were patient in answering our questions and fixing the holes our previous SEO agency left behind.”

[/vc_column_text][vc_column_text css=”.vc_custom_1643530796766{margin-bottom: 30px !important;}”]

“They are very understanding and take the time to get the big picture and advise how to best tackle an online campaign. I fully recommend SEO’D.”

[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2/3″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”100″][vc_column_text]

If a website never makes it to the 1st page
of Google, does it really exist?

[/vc_column_text][vc_column_text]Well, it does exist — taking up resources, time, and money to maintain, update, and secure.

But it doesn’t exist in the search results and minds of your clients and potential clients.

The average person only clicks on the first 5 results of a web search. Mobile users only click on the first 3.

Are you trailing behind your competition in online marketing?

Have our team work on all aspects of SEO, including technical audits, strategy creation, on-page and off-page SEO, and keyword research.[/vc_column_text][nectar_cta btn_style=”arrow-animation” heading_tag=”h6″ text_color=”#000000″ button_color=”default” button_border_color=”#cccccc” button_border_color_hover=”#0a0a0a” button_border_thickness=”1px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” constrain_group_3=”yes” constrain_group_4=”yes” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Call us and let’s reach 1st page together.” margin_top=”50″ padding_top=”15″ padding_bottom=”15″ padding_left=”40″ padding_right=”40″ url=”tel:707-234-8164″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” bottom_padding=”10%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][milestone heading_inherit=”h2″ symbol_position=”after” subject_padding=”2%” color=”Accent-Color” effect=”count” symbol_alignment=”Superscript” milestone_alignment=”default” number=”186″ symbol=”%” subject=”Avg. Increase in Organic Traffic over 6 Months” number_font_size=”92″ symbol_font_size=”40″][/vc_column_inner][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][milestone heading_inherit=”h2″ subject_padding=”2%” color=”Accent-Color” effect=”count” milestone_alignment=”default” number=”2″ subject=”Months to See Results
(on Average)” number_font_size=”92″][/vc_column_inner][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][milestone heading_inherit=”h2″ subject_padding=”2%” color=”Accent-Color” effect=”count” milestone_alignment=”default” number=”24″ subject=”SEO Clients with Top 5 Rankings” number_font_size=”92″][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”0″ bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#ffffff” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”top_to_bottom” shape_divider_color=”#f4f4f4″ shape_divider_position=”bottom” shape_divider_height=”40%” bg_image_animation=”none” shape_type=”curve_opacity” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” left_margin=”10%” constrain_group_2=”yes” right_margin=”10%” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text]The digital era cemented SEO as one of the most effective online marketing strategies. But due to its sudden traction, many business owners and marketing managers are often challenged on how to make it work. 

In this article, we’ve rounded up the importance of SEO online marketing, its potential to boost sales and conversion, and how it works. 

What is SEO online marketing?

SEO is the process of improving your website to increase its online presence and visibility and helps your website rank higher in search engines like Google. It is undeniably one of the most popular and effective marketing strategies being utilized by business owners and marketing managers today. 

When your website ranks high in search engines, it attracts more clicks, prompting users to look at your site. They are most likely looking for a specific service or product and if your business is offering what they want, this will result in conversion and sales on your end. 

The more your website ranks highly, the more you’ll see an increase in conversions and revenue. 

To properly optimize your website, SEO uses on-page and off-page strategies. 

On-page SEO refers to the changes physically made to the website. Some examples are:

While off-page SEO includes all the strategies that don’t take place on your website itself but greatly help improve organic traffic, like link building, social media marketing, and email marketing. 

Here at SEO’D Digital Marketing, we use the powerful combination of on-page and off-page SEO to take care of your campaign and gain the best possible results. 

What SEO online marketing can do for your business

You know SEO is truly effective when, regardless of the industry, business owners and managers would spend money to have their website search engine optimized. 

If you need more reason to consider SEO online marketing for your business, here is a list of what this marketing strategy can do. 

Attract thousands of people

With SEO online marketing strategy, you are exposing and marketing your business to 67 thousand people every second. With SEO, your products and services are being offered and available to an extensive user base. This gives businesses a solid possibility of attracting interested customers and making more conversions and sales. 

Without the presence of SEO, your target audience will never sight your website or even buy your products. 

Organic ranking

Paid ads are fantastic ways to advertise your business, however, 80% of users ignore paid ads that pop out in search results. This means people are more likely to click on your website if it appears organically. You don’t need to pay anything for this but you do need a foolproof SEO campaign. 

Ranking organically means your website appears as a result below the paid ads section. 

Rise above competitors

In 2018, 61% of companies stated that their biggest priority is to grow and solidify their SEO campaigns. If you have yet to opt for an SEO campaign, there’s a big possibility that your business will fall behind and be overshadowed by its competitors. 

Increase in conversions

Compared to traditional marketing, SEO’s conversion rate is exceptionally high. Traditional marketing strategies’ conversion rate sits at 1.7% while SEO’s is at 14.6%. There’s a huge gap in between which only further proves that SEO is one of the best marketing strategies to utilize today. 

Effective

If you have a business, especially a local one, it is best to add SEO to your marketing strategy. After searching, 88% percent of users usually call or visit the business they found online within 24 hours. However, to make this possible, you need to rank high in search engines for potential leads and customers to find you. And this is through implementing a strong SEO campaign. 

Can you do SEO yourself?

A lot of business owners wonder if SEO can be done without the help of a specialist. The answer is yes, one person can handle an SEO campaign. However, take note that since it includes a lot of sections to take care of, such as on-page and off-page SEO, it requires a lot of effort and work to see desirable results. 

SEO is not a one-time marketing strategy. It has been evolving for years and this obligates business owners and managers to keep up with its demand. Still, many people opt for it because it is extremely effective and has shown valuable outcomes, such as increased conversions and sales. 

Read on to find out what you need to do to keep up with your SEO campaign. 

Keyword research

The building blocks of content are keywords. This is an important SEO element since this determines what you’ll write and eventually, how you’ll rank in search engines. In addition, knowing how to choose the right keywords is crucial since this will also highly affect your Google ranking. 

If you choose keywords that have high search volume and competition, there’s a big chance you won’t be able to rank high for that particular keyword. But, if you choose keywords that have a high search volume but less competition, you are most likely to rank better. 

It is also recommended to have your website continuously release new content so that it ranks in search results and this means never-ending keyword search. 

Content creation

Content creation is one of SEO’s most important parts. Content is what helps a website rank so it is ideal to have a strong content plan in place. Remember, the more content you write, the more keywords you can target and this will lead to your website appearing more in search engine results. 

For example, blogs are ideal ways to consistently release content. And Google loves consistency, especially if you are flushing out long-form content which is 2,000 words or more. This is showing Google that you are knowledgeable about the topic and is providing your users beneficial information, which Google also loves. 

It is also important to make sure that your content is engaging by adding images, videos, and infographics. This prevents dullness and can create a more enjoyable user experience. 

Continuous monitoring

As mentioned, SEO is not a one-time strategy where you set it up and leave it to manifest on its own. It requires tracking and monitoring to ensure that it is working properly.

For example, posting content and never checking how much or if it is receiving traffic from search engines at all. Without statistics and information, you’ll never know if you are reaching your target audience, or using the appropriate keywords. This is why it is important to regularly keep track of your content, analyzing and adjusting your campaign as needed. Aside from this, there are also other necessary methods to ensure successful online marketing, such as link building, social media, attention-grabbing titles, meta tags, and more. 

And while it’s true that you can take care of your business’ SEO yourself, it is still highly recommended to hire SEO agencies like SEO’D Digital Marketing. Not only are you guaranteed results, but it will also help you save time. SEO can have a steep learning curve and if you attempt to manage your SEO while being a complete beginner, it will demand a lot of time and effort on your end. 

SEO’D Digital Marketing is a team of seasoned SEO specialists that can guarantee valuable results and solid SEO campaigns. 

 

How SEO works with other digital marketing campaigns

SEO is a versatile strategy, often working perfectly with other digital marketing strategies. The addition of SEO to your strategies will further solidify your campaign. 

SEO and PPC

SEO and pay-per-click (PPC) advertising is a powerful combination in digital marketing. They are extremely compatible with each other and if you know how to properly use them together, you have higher chances of ranking in search engine result pages. 

If you have a top organic spot for one target keyword, you can double that by placing a paid ad in the search results, doubling the chances of people clicking on your website. PPC allows you to place ads to your target keywords and this also needs keyword research. 

Take note though that ad bidding is a competition that you and other similar businesses are vying for. You need to win the highest bid for your ad to show above organic search results. 

SEO and email marketing

Email marketing is another solid marketing strategy that is popularly used by business owners. For one, it is a low-cost marketing strategy that promises a huge return. It has the highest ROI of any marketing campaign with 4400%, which means for every $1 spent, you get $44 in profit. 

Email marketing is also an excellent combination with SEO and one way for people to visit your website is by including necessary links in your emails. It’s not only taking email recipients to your website but also increasing traffic and conversions, which is the whole purpose of SEO. 

SEO and social media marketing

Another excellent match for SEO is social media marketing. It works similarly to email marketing, where there is sharing of links to website content involved. On your social media platform, you can include relevant links to your products and services which will increase traffic and sales. 

SEO and web design

It is a common conception that SEO has no relation to web design. But in fact, it has. 

Google aims to provide the best results and experience to users, which is why their ranking algorithm can be so complicated. Google does not only rank based on valuable information but also takes into consideration easy website navigation. 

This is the role of web design. A complicated web design will have your users scratching their head in confusion and immediately leaving your page without looking at what you can offer. This is a red flag for Google and they will keep you from ranking high in search results. 

If you want to rank high in search engines, make sure you use an engaging and pleasing-to-look at website design, alongside valuable information. 

SEO’D Digital Marketing as a strong SEO online marketing company

SEO’D Digital Marketing is a team of seasoned marketing specialists that are experts in all things related to SEO and online marketing. The company is up-to-date with the latest industry news, trends, strategies and has always delivered industry standards. 

SEO’D Digital Marketing has over 10 years of marketing experience and has more than 100 clients and projects under their name. The company is well-loved, trusted, and has always delivered results beyond expectations. 

If you want to improve your business’s search engine ranking, boost your conversion rate, and increase your sales, we would love to work with you! 

Feel free to contact us online and speak with our specialist today! 

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Email us!” margin_top=”40″ padding_top=”15″ padding_bottom=”15″ padding_left=”40″ padding_right=”40″ url=”mailto:support@seod.com”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”hover_desc” icon_family=”none” image_url=”2243″ hover_color=”accent-color” hover_desc_color_opacity=”default” hover_desc_hover_overlay_opacity=”default” icon_position=”bottom” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”5px” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”350″ hover_content=”Our team analyzes your current online marketing strategy and website health to outline issues and immediate needs.”]

Full Website Audit

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On-Page and Technical SEO

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Keyword Strategy

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Blog and Page Content

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