Suggested Articles
For You

“They handled everything from our website to linking it with our social media accounts and payment platforms. I can now focus on my business since it’s automated.”

The importance of linking Google AdWords to your Search Engines can be a great benefit for your business if you know how to make it work. Linking Google AdWords to your website will bring great benefits for your business especially if you know the ins and outs of how this system works. 

If you are new to using AdWords, you may not realize the many advantages that you can get from using this pay-per-click program. But if you are already using this pay-per-click program and want to make it work better for you and your business, you need to know some of the basic steps that will help you optimize your Google AdWords campaigns.

Step 1: Use the keyword tool in Google

The first thing to do this is to use the keyword tool in Google to see how many times certain keywords were used in your competition. 

For instance, if you are running a restaurant business, you need to look at what your competitors are saying about their business. You can get these keywords through Google’s Keyword tool. Once you have found some good competition in your field, you can see which of those keywords are being used by your competitors and link Google AdWords to them. 

For example, if we notice that the restaurant is selling Chinese food, we can find “Chinese restaurants in Los Angeles” from the Keyword Tool and link them to our website.

Step 2: Link Google AdWords to your site

The next thing that you need to do is to link Google AdWords to your website. 

But, before you do that, you need to identify those keywords that will best describe what your website is all about. The link text should be related to your website and it should also be related to the content on your website.

In order to do this, you need to understand the Google search engine’s way of working. Each time someone types a search query in the search box, Google searches its database to find relevant websites to match the search query. 

It does this by following the various keywords that are associated with the item that the user is searching for. The company that creates the Google search engine also uses mathematical algorithms to rank websites according to the relevance to the queries.

When a user searches for an item, a list of matching websites with the exact search query is generated. Then, the Google Adsense publisher, whoever is currently promoting that link, decides where the ad will appear and how much should it payout per click. 

The mathematical algorithms used by the search engine determine how much you should pay based on the relevance of the ad to the search query. If the keyword or phrase being searched for is one of the many keywords or phrases included in your website, your ad may show up several times on the results page. This will happen if you have numerous links to your website.

To get the most from your Google AdSense campaign, you should focus on creating quality content articles. Articles are one of the best ways to distribute information to people looking for answers to all kinds of questions. 

In addition, Google AdWords also allows advertisers to create text ads, which include a link to their website. Whenever anyone clicks on the ad, the publisher makes money based on the amount they are willing to pay for the click. 

Publishers have the ability to control the cost of the ad by either choosing not to display any search query results, or displaying relevant search queries within their text ads.

Google Search Console is another useful tool that webmasters can use to analyze the link-building campaign. 

By typing in the URL addresses of the websites where the visitor originated from and the number of pages they have visited, Google can tell exactly how many links came from each location. 

Publishers can monitor the visitors to their website and see which keywords are being used to optimize the links. Using the “Who is” and “From” fields on the Google Search Console tool, webmasters can also learn the names of the authors of the incoming links.

It’s possible to find all of the information about a particular link in a report that Google provides. This report is called Google External Keyword Tool (EKT). 

Google EDT uses the terms entered into the search box in order to generate an “official” ranking for every keyword used in a link. Publishers who want to view the Google EDT report can simply type in a search query, and then click the “Search” button. 

Google will then display a report with the names of every link that has been associated with a particular search query.

We're ready for your business to grow. Are you?

Schedule a consultation call with us today and receive a free marketing performance audit ($500 value) from our team of digital marketing experts.