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Google Reviews: Benefits and How To Boost Online Reviews

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Google is among the most important search engines on the net today. It is considered to be the one-stop-shop for anything you need online. Because of this many companies have taken advantage of Google’s popularity. 

By utilizing Google’s popularity they have been able to market their business to people all over the world. Google reviews are a great way to market your business without spending any money on advertising.

Advantages of online reviews

Online reviews have become one of the most powerful forces shaping the consumer psyche. Their importance cannot be undersold. 

They are fast replacing consumer review magazines as consumers spend more of their time on the internet. It’s no wonder that online reviews have become such a dominant force.

Customer reviews are extremely easy to read online. They are short and to the point, they tell you exactly what the issue is, and they solve it. It is also written by normal and everyday people like you and me. They express their satisfaction with the product or service or complain about it which gives people a general idea of what to expect. 

local business marketing google reviews

Benefits of Google Reviews

Having Google reviews associated with your website will give your company an instant credibility boost even without spending a penny. The many advantages of having Google reviews attached to your website include: gaining Google ranking, leveling the playing field with other companies, increasing your local search results, and helping small mom and pop operations to survive. 

Google has stated publicly that they do not allow paid advertising. This would eliminate small businesses from the ranks of their search results. However, with the many free ways to obtain high search results without paying for an ad the chances of surviving the Google review are slim.

This is why many companies are looking to get customer trust by using Google reviews. Customer trust is the backbone to online marketing success. Many small businesses rely on word-of-mouth marketing. 

They rely on their word-of-mouth marketing and Google reviews are one way that they can get that customer’s trust. With this being said customer trust is extremely important.

In fact, according to a recent internet marketing report by Frost & Sullivan, a staggering 90 percent of consumers read online reviews before buying a product. If your product does not receive a favorable review, then you will have lost a potential customer. 

According to this research, a mere one percent of products received a favorable review and nine percent received a negative review, which should tell you how important it is to get real feedback from consumers.

How to boost Google reviews

Do you know that 85% percent of consumers don’t trust reviews three months old? That’s alarming info because it doesn’t matter if you have 100 5-star reviews from 6 months ago, the fact is more than half of your consumers no longer trust those reviews. 

This is why it’s important to continuously ask for reviews. Here are some tips on how to boost your Google reviews. 

Ask customers directly. The easiest way to get Google reviews on your product or service is to directly ask your customer. If you are talking to a happy customer in person or on the phone, ask them to give your product or service a review on Google. 

Send a follow-up email. After a successful purchase, you can always send the customer a follow-up email, asking them to leave you a Google review. Make sure to personalize the email, thank them and tell you to appreciate the feedback. Don’t forget to leave a direct link. 

Review Generation Tools. Review generation tools make requesting for reviews easier and faster. Some review generation tools sens review requests to your customers with just their names and emails. 

Respond. We recommend that you respond to reviews, whether it’s a positive or negative one. This encourages your customers to leave one. If they say they are happy with the service/product, say thank you. If they leave a negative review, address the issue, apologize and offer a resolution. 

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