Foundation The Build

A story in six acts From hidden to built

Built in real life.
Invisible online.


Your reputation is strong. Your website should prove it in seconds.

Brand · Website · Copy · Search · Tracking From $3,500 San Mateo, California

Act One The hidden business

Every customer who finds it, loves it.

Great work. Loyal regulars. A business people love to recommend.

Act One The hidden business

Then a stranger searches on a phone.

A stranger decides before your business gets a word in.

1

Looks right.
Trust starts here.

2

Feels easy.
No friction.

3

Call now.
One clear next step.

Act One The hidden business

The site quietly turns people away.

No complaint. No warning. Just fewer calls.

Act One The hidden business

It is not a traffic problem.
It is a foundation problem.

Ads cannot rescue a weak first impression. Fix the base first.

Act Two The turning point

If it is working, we keep it.

We protect what earns trust. We rebuild what loses it.

Keep

  • Your trusted name
  • Your strongest look
  • Your best pages
  • Your real reputation

Fix

  • The phone experience
  • The unclear offer
  • The missing next step
  • The hidden proof

Act Two The turning point

Look first. Quote second.

Free review first. Written price second. No obligation.

  • Business before website
  • Keep what earns trust
  • Fix what costs calls
  • Pay only for what you need

Act Three The build

The foundation rises, piece by piece.

One project. One person to call. Nothing left for you to figure out.

Act Three The build · Brand

Brand is not decoration.
It is recognition.

One look. One voice. One business people remember.

Act Three The build · Pages and copy

Every page has one job.
We write the words.

Page 01
Home
The promise, instantly.
Page 02
Services
The offer, made clear.
Page 03
About
Real people. Real story.
Page 04
Contact
One easy next step.
Pages 05 to 08
Support
Only what your business needs.
The words
Copywriting
Written for you, in your voice.
The step
Form or booking
Wired in. Tested.
The shape
Mobile first
Built for the phone in hand.

Act Three The build · Found and measured

Built to be found.
Built to prove it.

  • Search readyClean structure. Clear pages. No tricks.
  • Local readyGoogle Business Profile set up where eligible.
  • Tracking readySee which pages earn the call.

Act Three The build · Content and care

Ten articles deep on day one.

0strategic launch articles, ready at launch

Ten useful answers to the questions your customers already ask.

Accessibility built in · working toward WCAG 2.2 AA 2 revision rounds · clear feedback, clean finish

Act Three The build · Launch

Launch day.

The business your regulars already love is finally the business strangers meet.

Act Four The proof

San Francisco Times. Six months.

The journalism was strong. SEOD helped more people find it.

From approx. 2,000
0+
Monthly audience, over six months
From 800
0
Email subscribers by the end of the engagement
Every week
0+ hrs
Editor hours handed back to journalism

Published SEOD case study. Approximate, self reported engagement figures. Not audited.

Act Four The proof

NorCal Shiba Rescue. One year.

No marketing budget. A stronger foundation helped more adopters find the dogs.

From approx. 6 a week
0+
Weekly application inquiries, over one year
From $0
$0
Per month in Google Ad Grant credit, unlocked and held in compliance
Throughout
$0
Paid ad spend. Monthly donations roughly doubled in the same year.

Published SEOD case study. Approximate, client confirmed baseline. Not audited.

Act Five The price, in the open

Know exactly what it costs.

$3,500

One time. Exact scope in writing before work starts.

$3,500Foundation, one time
+
6 × $250Care, months 2 to 7
=
$5,000First seven months, from
You own everything No annual contract From $5,000 · first seven months

Act Six Your move

Your next customer
is searching.

Let us make sure they find the business you actually built.

Book my free review
Studio
San Mateo, California

Free Business Growth Review · No cost · No obligation

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